“Broad City” is based on a web series of the same name from Upright Citizens Brigade alums Abbi Jacobson and Ilana Glazer. Project was initially set up at FX with Poehler attached before it transitioned to Comedy Central last year. Cabler ordered a pilot for “Broad City” in October, and followed that up with a 10-episode series order.
Comedy follows two friends in Gotham as they deal with the minutiae that is life, making the smallest and most mundane events strange and funny. Jacobson and Glazer will topline the series as they did in the original, critically-acclaimed digital version, and exec produce the skein along with Poehler, 3 Arts’ Dave Becky and Generate’s Sam Saifer. Tony Hernandez serves as co-exec producer.
“I’m excited to work with Comedy Central and introduce Abbie and Ilana to America,” said Poehler. “And all the other countries. And also Mars. We’ve got big plans.”
As more TV viewers flock to the internet in search of comedic content, Comedy Central has taken note, culling the digital waters for talent with broadcast potential. Network has already seen success with the web-to-TV model, discovering the “Workaholics” creative team through YouTube clips. Cabler also offered a series order to digital skein “Drunk History” in January, with Will Ferrell and Adam McKay set to exec produce.