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CBS Uses Twitter Videograms to Promo Fall Comedy Lineup

The Eye posts video visualizations of trailers for 'The Crazy Ones,' 'Mom,' 'We Are Men' and 'The Millers'

Testing a new way to expose audiences to new shows, CBS is using video-visualization app Videogram on Twitter to push four freshman comedies ahead of their premieres.

Videogram, created by startup Cinemacraft, segments videos into scenes to create a mosaic that highlights the most relevant bits with larger tiles based on various factors.

SEE ALSO: Twitter to Get New Video Discovery Tool Videogram

The Eye on Saturday posted Videograms on Twitter for its four new laffers for the fall 2013 TV season, which bow this week and next — “The Crazy Ones,” starring Robin Williams and Sarah Michelle Gellar, as well as “Mom,” “We Are Men” and “The Millers”:

http://twitter.com/CrazyOnesCBS/status/381492295381426176
http://twitter.com/TheMillersCBS/status/381494425974628352
http://twitter.com/MomCBS/status/381494742250295297

Cinemacraft, founded last year, recently raised $1.5 million in funding from Turner Broadcasting System (which plans to use Videograms for TruTV this fall), NTT DoCoMo and early-stage investment firm 500 Startups. Videogram, which uses features of HTML5, is not compatible with older browsers.

Other entertainment companies that have tested Videogram visualizations include Sony Pictures Entertainment, 21st Century Fox and Universal Music Group.

Check out the Videogram for Chuck Lorre’s “Mom,” starring Anna Faris:

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