×
You will be redirected back to your article in seconds

CBS Uses Twitter Videograms to Promo Fall Comedy Lineup

The Eye posts video visualizations of trailers for 'The Crazy Ones,' 'Mom,' 'We Are Men' and 'The Millers'

Testing a new way to expose audiences to new shows, CBS is using video-visualization app Videogram on Twitter to push four freshman comedies ahead of their premieres.

Videogram, created by startup Cinemacraft, segments videos into scenes to create a mosaic that highlights the most relevant bits with larger tiles based on various factors.

SEE ALSO: Twitter to Get New Video Discovery Tool Videogram

The Eye on Saturday posted Videograms on Twitter for its four new laffers for the fall 2013 TV season, which bow this week and next — “The Crazy Ones,” starring Robin Williams and Sarah Michelle Gellar, as well as “Mom,” “We Are Men” and “The Millers”:

http://twitter.com/CrazyOnesCBS/status/381492295381426176
http://twitter.com/TheMillersCBS/status/381494425974628352
http://twitter.com/MomCBS/status/381494742250295297

Cinemacraft, founded last year, recently raised $1.5 million in funding from Turner Broadcasting System (which plans to use Videograms for TruTV this fall), NTT DoCoMo and early-stage investment firm 500 Startups. Videogram, which uses features of HTML5, is not compatible with older browsers.

Other entertainment companies that have tested Videogram visualizations include Sony Pictures Entertainment, 21st Century Fox and Universal Music Group.

Check out the Videogram for Chuck Lorre’s “Mom,” starring Anna Faris:

More TV

  • ChileVision-y-Mediapro-Studio

    The Mediapro Studio, ChileVision Sign Co-production Pact, Set ‘El Discipulo del Chef’ (EXCLUSIVE)

    MADRID  —  Spanish production powerhouse The Mediapro Studio and Chilean broadcast network ChileVisión, part of  Turner Latin America, have signed a co-production pact, kicked off by “El discípulo del Chef,” an ambitious entertainment format. One of Mediapro’s big new unscripted plays, the show will be introduced to buyers at October’s Mipcom trade fair. The title [...]

  • david-tennant-in-netflix-procedural-criminal

    David Tennant, Hayley Atwell Among Guest Stars in Netflix Procedural ‘Criminal’

    A host of guest stars have signed on for “Criminal,” the stripped-down Netflix procedural set in France, Spain, Germany and the U.K. The action takes place within the confines of a police interview suite. There are three 45-minute episodes set in each country. Guest stars in the British installments include David Tennant (“Good Omens”), Hayley [...]

  • Baztan Elizondo Guardián Invisible

    Conecta Fiction: Spain’s Navarre Primes Film-TV Gameplan

    MADRID  — Navarre has been a long-term film and TV shooting locale thanks to diverse and sometimes stunning landscapes that take in the Bardenas Reales badlands, immortalized in titles such as “The World Is Not Enough” and “Game of Thrones.” One of Spain’s richest regions, Navarre has historically levied its own tax regime, which led [...]

  • Jeremy Sisto, Ebonee Noel, Dick Wolf,

    Dick Wolf Plots Cross-Network Crossover Between CBS, NBC

    Veteran television producer Dick Wolf, best known for creating the “Law & Order” franchise, is eyeing a cross-network crossover between his CBS freshman procedural “FBI” or its in-the-works spinoff “FBI: Most Wanted” and one of his NBC shows, such as “Law & Order: Special Victims Unit” or “Chicago P.D.” The decision whether to go with [...]

  • Prince Albert II of Monaco (C),

    Jessica Alba, Gabrielle Union's 'L.A.’s Finest' Opens Monte Carlo TV Festival

    Prince Albert II of Monaco opened the 59th Monte Carlo Television Festival on Friday at a glittering ceremony at the principality’s Grimaldi Forum attended by Gabrielle Union and Jessica Alba. The Hollywood actresses presented the French premiere of their action cop series “L.A.’s Finest,” which has just been renewed for a second season. “You typically [...]

  • Gabrielle Union and Jessica Alba'L.A.'s Finest'

    Jessica Alba, Gabrielle Union Speak About Horrific 'L.A.’s Finest' On-Set Accident

    Actresses Gabrielle Union and Jessica Alba spoke about how the horrific accident on the set of their action cop series “L.A.’s Finest” affected them and the crew at the 59th Monte Carlo Television Festival Saturday. They also paid tribute to the main victim of the incident, executive producer/co-showrunner Brandon Sonnier, whose leg was amputated below [...]

More From Our Brands

Access exclusive content