You will be redirected back to your article in seconds

CBS Slings Some Bull Online

The Eye pacts with Professional Bull Riders for online-video subscription service

CBS Interactive has saddled up with Professional Bull Riders, in a pact to produce and manage PBR’s new digital subscription service offering rodeo fans 100-plus live streaming broadcasters and on-demand video.

For the first time, PBR will sell digital video subscriptions separately from other membership packages. Monthly and annual digital subscriptions will be offered for $9.95 and $99.95, respectively.

The streaming schedule will begin with the PBR Built Ford Tough World Finals on Oct. 23-27 in Las Vegas, which also will air on cabler CBS Sports Network. PBR.com video subs will have access to every Built Ford Tough Series event, as well as 18 Touring Pro Division events plus replays of telecasts and archive content.

“PBR fans will now have access to more video content than ever before, and CBS Interactive Advanced Media will be able to deliver compelling cross-platform packages for PBR advertisers,” Patty Hirsch, VP and GM of CBS Interactive Advanced Media, said in a statement.

The agreement expands CBS’s relationship with PBR across multiple platforms, including digital, broadcast and cable TV. CBS Sports and CBS Sports Network are the exclusive TV partners of the PBR, providing coverage of 25 events annually, including more than 100 hours of original event programming.

Popular on Variety

Users can sign up for the Internet video service at pbr.cbssports.com. PBR currently is offering a one-week free trial.

CBS this summer launched its first direct-to-consumer Internet video subscription service for the 15th season of “Big Brother.” The online video service, starting at $9.95 per month, provides live, 24-hour feeds of the reality skein’s contestants.

More Digital

  • Green Day Beat Saber music pack

    Beat Saber Gets Green Day Music Pack, 360-Degree Levels

    Coinciding with Green Day’s performance at the Game Awards, Facebook announced late Thursday that the popular virtual reality game Beat Saber is getting a Green Day music pack. The 6-song pack is slated to go live at midnight, and players will simultaneously get access to Beat Saber’s long-awaited 360-degree gameplay. The Green Day music pack [...]

  • Ghost of Tsushima Trailer

    'Ghost of Tsushima' New Trailer Drops at The Game Awards

    A new full trailer for developer Sucker Punch’s “Ghost of Tsushima” is finally here. The latest substantial footage of the samurai game dropped at The Game Awards Thursday night, marking the first real look at the PS4 exclusive since Sony released a short teaser during its State of Play earlier this week. “Ghost of Tsushima” [...]

  • Ultimate Rivals The Rink - Apple

    Apple Arcade Launches NHL Game That Lets You Put Athletes From Other Sports on the Ice

    Now you can see NBA superstar LeBron James facing off against NHL great Wayne Gretzky in a fast-paced hockey game. In an innovative fantasy mashup for sports gaming fans, Apple Arcade is launching “Ultimate Rivals: The Rink,” a hockey game that lets you pit NHL players against athletes from other sports. The game is available [...]

  • Xbox Series X: Next-Gen Console Revealed

    Microsoft Reveals Next-Gen Console, Xbox Series X, at The Game Awards

    The next-generation Xbox console is officially called the Xbox Series X, and will be released over next year’s holiday season, Microsoft revealed during Thursday night’s The Game Awards. Head of Xbox Phil Spencer took the stage at Los Angeles’ Microsoft Theater to make the big reveal about the project previously known as Project Scarlett, and [...]

  • The Game Awards

    How to Watch the 2019 Game Awards

    The Game Awards will be taking place on Thursday night and, fittingly, there are plenty of ways to stream the event online. The whole show will be streaming live starting at 5:30 p.m. PT/8:30 p.m. ET from Los Angeles’ Microsoft Theater on The Game Awards’ YouTube, Facebook, Twitter and Twitch pages. Additionally, for the first [...]

  • Neon-Hum-Jonathan-Hirsch

    Sony Music Invests in Podcast Production Firm Neon Hum

    In its latest move into the podcast biz, Sony Music Entertainment announced a strategic investment in podcast production house Neon Hum. Founded by podcast producer Jonathan Hirsch (pictured above), L.A.-based Neon Hum has helped create multiple podcast hits including MSNBC’s “Bag Man” with Rachel Maddow, Dateline NBC’s “The Thing About Pam,” Wondery’s “Room 20,” Crooked [...]

  • Hulu Hopes to Make Ads Part

    Hulu Hopes to Make Ads Part of Your Binge Session

    If you just can’t keep yourself from watching another episode of “The Handmaid’s Tale” or “PEN15,” then Hulu has an ad for you. The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. [...]

More From Our Brands

Access exclusive content