CBS Slings Some Bull Online

The Eye pacts with Professional Bull Riders for online-video subscription service

PBR Danger on the Dirt CBS
Gabe Ginsberg/FilmMagic

CBS Interactive has saddled up with Professional Bull Riders, in a pact to produce and manage PBR’s new digital subscription service offering rodeo fans 100-plus live streaming broadcasters and on-demand video.

For the first time, PBR will sell digital video subscriptions separately from other membership packages. Monthly and annual digital subscriptions will be offered for $9.95 and $99.95, respectively.

The streaming schedule will begin with the PBR Built Ford Tough World Finals on Oct. 23-27 in Las Vegas, which also will air on cabler CBS Sports Network. PBR.com video subs will have access to every Built Ford Tough Series event, as well as 18 Touring Pro Division events plus replays of telecasts and archive content.

“PBR fans will now have access to more video content than ever before, and CBS Interactive Advanced Media will be able to deliver compelling cross-platform packages for PBR advertisers,” Patty Hirsch, VP and GM of CBS Interactive Advanced Media, said in a statement.

The agreement expands CBS’s relationship with PBR across multiple platforms, including digital, broadcast and cable TV. CBS Sports and CBS Sports Network are the exclusive TV partners of the PBR, providing coverage of 25 events annually, including more than 100 hours of original event programming.

Users can sign up for the Internet video service at pbr.cbssports.com. PBR currently is offering a one-week free trial.

CBS this summer launched its first direct-to-consumer Internet video subscription service for the 15th season of “Big Brother.” The online video service, starting at $9.95 per month, provides live, 24-hour feeds of the reality skein’s contestants.