AwesomenessTV to Expand to Three Platforms by the End of the Year

New versions of the popular YouTube network to target teen males and kids

DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months.

New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the first three months of 2014, that could feature DreamWorks Animation characters along with its original programming. The original version of AwesomenessTV will also be expanded to feature new shorts.

“We see it first and foremost as an original content play for Brian,” DreamWorks Animation CEO Jeffrey Katzenberg told Variety. “He is in the short form content business.”

During a conference call with analysts and Wall Street on Wednesday to discuss second quarter earnings, DreamWorks Animation said it has already generated $3 million from the licensing of AwesomenessTV content.

In addition to licensing programming to other websites, Netflix and foreign platforms, Nickelodeon currently airs a half-hour comedy series that features YoUTube clips alongside fresh content that “Victorous'” Daniela Monet hosts. Kids cable channel has ordered 13 episodes of the show.

SEE ALSO: Inside the Deal: How DreamWorks Animation Snagged AwesomenessTV

DreamWorks Animation purchased AwesomenessTV for $33 million at the end of April. It sees the online network of YouTube channels as a way to promote its films and TV shows, while also becoming a significant source of revenue for the company from online advertising and the distribution of original content.

During the second quarter, AwesomenessTV’s subscriptions rose from 14 million to 23 million, while views went from 800 million to 1.2 billion, compared to the same frame a year ago.

More Biz

  • Golden Globes

    HFPA, Dick Clark Productions Near New Golden Globe Awards Rights Deal With NBC

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • New York Daily News, Tronc

    Tronc Lays Off 50% of New York Daily News Editorial Staff, Including Top Editor Jim Rich

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • Jack Ma Alibaba

    Alibaba Looking at Expansion in Advertising, Media Sectors

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • Mandatory Credit: Photo by AP/REX/Shutterstock (9178399b)Hillary

    Hillary Clinton Talks Russia, Trump, Putin and Midterm Elections at NYC Festival

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • Lionsgate General Counsel Left Amid Allegations

    Lionsgate General Counsel Left Amid Allegations of Sexual Abuse

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    DreamWorks Animation is working with AwesomenessTV chief Brian Robbins to turn the YouTube entertainment network into three distinct platforms over the next six to nine months. New versions in the works are AwesomenessX, aimed at males in their teens and 20s, and AwesomenessKids for an even younger demographic either in the fourth quarter or the […]

More From Our Brands

Access exclusive content