×

Autodesk To Offer Pay-As-You-Go Software ‘Rental’ Licenses

New pricing options address calls from visual effects & games industries for flexibility, lower startup costs

Software giant Autodesk is shifting to pay-as-you-go “rental” licenses for much of its most popular software for visual effects, animation and content creation.

The new plans permit customers to buy monthly, quarterly or annual subscriptions to Autodesk’s Design and Creation suites, 3ds Max, Maya and the new Maya LT. Traditional perpetual software licenses will remain available. The rental rates become available Sept. 16.

“While rental is an Autodesk-wide initiative, it actually has particular importance in the media and entertainment space,” Maurice Patel, entertainment industry manager for Autodesk Media Entertainment, told Variety. “Productions can be short-lived, companies sometimes bring in a lot of freelancers to meet a deadline, so this kind of model is very applicable to that kind of scenario.”

With the pay-as-you go option, new startups will need less cash up front to get running with Autodesk software, and large companies that need to expand temporarily can buy short-term licenses rather than pay full freight for additional seats.

The rental plans charge 5% the cost of a perpetual license. Patel said compared with a subscription plan, which ensures the customer always has the latest software release, a rental would be as much as a perpetual license in about 2 1/2 years.

“If you’re a large company with permanent production and permanent staff it’s still more cost-effective for you to purchase perpetual licenses,” said Patel.

Patel said Autodesk has often heard requests for flexibility from visual effects and games companies that have to staff up for tight deadlines. Games in particular, he said, are going to need greater access to top-flight computer graphics tools going forward.

“The next generation of consoles are going to give a level of quality where people will actually start trying to play the cut scene, as they say. Game quality is going to reach new levels.”

More Digital

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

  • Spotify-Disney

    Spotify Pacts With Disney to Launch Hub With Music From Movies, TV Shows

    Fans of Disney movies and TV shows can now dive into a dedicated music hub on Spotify, featuring seven playlist sections with top hits from Disney animated favorites and music from Pixar, Marvel and Star Wars films. Disney’s No. 1 most-streamed song on Spotify is “Let It Go” from the “Frozen” soundtrack, followed by “Moana”’s [...]

  • La Linea Invisible

    Mariano Barroso Shoots Basque Conflict Origins Story ‘La Linea Invisible’

    IRUN, Spain  — When- and why – do people begin to kill for a cause? Having created “What the Future Holds,” maybe the best reviewed to date of any Movistar + Original Series, Spain’s Mariano Barroso (“The Wolves of Washington”) tackles this question head on in “La Línea Invisible,” a six-part series, again from Movistar [...]

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

More From Our Brands

Access exclusive content