Apple continues to lure more content partners to its $99 streaming-video box, adding access for Apple TV users to new apps for Disney’s Watch ABC, Sony’s Crackle, Bloomberg and Korean TV service KORTV.

The new services became available Wednesday, according to Apple’s website, as first spotted by 9to5Mac. Apple TV now offers 27 content apps, including HBO Go, Netflix, Hulu Plus, YouTube, Watch Disney Channel, WatchESPN, PBS and Yahoo Screen.

Watch ABC provides access to full episodes from the Alphabet net — as well as live TV in select markets including New York City, Los Angeles, Chicago and Philadelphia — to subscribers of participating cable and satellite providers. The ABC streaming service, also accessible online and via iOS apps, is currently available through Comcast, AT&T U-verse, Charter, Cox, Cablevision and Verizon FiOS.

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The Bloomberg app provides free access to live and on-demand programming from the financial news net, and Crackle offers hundreds of free movies and TV series including originals. KORTV offers 10 free and seven premium South Korean channels, with each premium network priced at $1.99 to $3.99 monthly.

Apple has been long-rumored to be planning to develop a fully integrated HDTV, but for now it’s stepping up focus on the Apple TV product.

The additional apps come after Google announced 10 new apps for its $35 Chromecast adapter this week. Another key competitor in the Internet set-top market is Roku, which touts more than 1,000 channels available through the device.