You will be redirected back to your article in seconds

Apple Television Is Coming! Brave Analyst Revives Most Unreliable Rumor in History

Tech giant might debut Ultra HD TV sets in the fourth quarter of 2014, according to report

Apple might start selling 55- and 65-inch Ultra HD TV sets in the fourth quarter of 2014  — or, you know, it might not.

When or whether the U.S.’s biggest technology company might roll out its own TV has been the subject of feverish speculation for years. Here’s the latest rumor: Apple is mulling specifications for an Ultra HD TV, likely with a bezel-less design, that will “probably” ship in Q4 next year, according to a Japanese equity research analyst cited in a Bloomberg report.

It may just be the latest boy crying wolf. Analysts have issued many inaccurate predictions about the mythical Apple television. Piper Jaffray’s Gene Munster, who loves the idea of an Apple big-screen TV, suggested last year that new Apple sets would debut in the second half of 2013, priced at $1,500 to $2,000 with 42- to 55-inch screen sizes, citing sources at industry suppliers. Well… nope.

Company execs have fueled the speculation by saying that Apple remains very interested in the TV segment, beyond the $99 Apple TV hockey-puck-shaped set-top that it sells today.

SEE ALSO: Apple TV Keeps Bolstering Pay TV’s Business Model

“There is a very grand vision” for television, Apple topper Tim Cook said at an industry conference in May, declining to elaborate. And the late Steve Jobs famously told biographer Walter Isaccson the company had “cracked the code” on creating a simple and elegant TV.

Wall Street is eager for Apple to dive into its next big growth segment, as the company’s smartphones and tablets face more competition and growth begins slackening. An integrated HDTV would give Apple greater control of the living-room video experience, funneling in content from iTunes or iOS devices.

But it’s not clear Apple, even with its incredible brand cachet, would make a huge dent in the HDTV market — an extremely price-competitive sector. Also worth noting is that consumers don’t buy a new TV every year or two, the way they’ve upgraded iPhones. On average, people are in the market for a new television every seven years.

For now, Apple has been content to rake in billions on its core iPhone, iPad and Mac product lines. On Tuesday, the tech giant bowed two new iPad models, including the thinner and more powerful iPad Air, after launching the iPhone 5s and 5c earlier this fall.

The analyst cited in the Bloomberg report, Advanced Research Japan’s Masahiko Ishino, would not say how he came by the info. But Ishino also speculated that Apple’s suppliers for the TV sets could potentially include LG Display Co., Samsung Electronics and Corning, and that longtime Apple manufacturing partner Foxconn Technology Group “probably” will be tapped to assemble the TVs. He added that the TVs “may be” priced at about $1,500 to $2,500.

That’s a lot of possiblies, maybes and mights. Apple watchers will need more than mere guesses before they believe Cupertino has an actual HDTV game plan.

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content