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AllThingsD Splitting from News Corp.’s Dow Jones

Dow Jones to retain rights to 'AllThingsD' brand

Tech website AllThingsD will part ways with News Corp.’s Dow Jones & Co. by the end of 2013.

Dow Jones confirmed the separation and released a statement from Gerard Baker, editor-in-chief of Dow Jones and managing editor of the Wall Street Journal.

“(A)fter discussions, both parties have decided not to renew the agreement when the contract expires at the end of this year,” Baker said in the statement.

The news was first reported by Fortune, which said AllThingsD co-executive editors Kara Swisher and Walt Mossberg (pictured, above) had hired investment bank Code Advisors to seek outside investors.

Former WSJ journalist Swisher and Mossberg, the paper’s longtime personal-tech columnist, founded AllThingsD in 2007 as a web offshoot of the WSJ’s “D: All Things Digital” conference. It has been a wholly owned unit of Dow Jones.

Following the split, Dow Jones will retain the rights to the AllThingsD brand, which encompasses conferences; in a conversation on Twitter, Swisher said, “We’d have to buy it” from the company. In addition, Mossberg will end his personal-technology column in the Journal after 22 years.

According to Baker, Dow Jones plans to “embark on a major global expansion of our technology coverage, which will include adding 20 reviewers, bloggers, visual journalists, editors and reporters covering digital.”

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AllThingsD is in discussions with two prospective investors, one of which is Comcast’s NBCUniversal, according to Fortune. The report said other potential backers include Bloomberg, Conde Nast, Cox Enterprises and the Washington Post Co., which last month sold its flagship newspaper and other print titles to Amazon chief Jeff Bezos.

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