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Alloy Digital Acquires Vid Syndicator DBG

Deal gives Alloy network of 2,600 publishers for video syndication across digital platforms

Internet media firm Alloy Digital has bought Digital Broadcasting Group, one of the biggest online-video syndication networks, marking its sixth acquisition in past two years.

Terms of the deal were not disclosed. Companies said deal creates a “powerful digital force,” combining DBG’s video syndication network of 2,600 publishers with Alloy Digital’s digital distribution network and entertainment brands.

Purchase of DBG follows ABS Capital Partners’ $30 million series A investment in New York-based Alloy Digital, joining existing investor ZelnickMedia/ZM Capital.

Since July 2011, Alloy Digital has acquired five content creators, including comedy content creator Smosh; Generate, studio and talent management company; B5 Media, women’s lifestyle digital publishing and media network; Clevver Media, a top YouTube entertainment news provider; and The Escapist, vidgame culture publisher.

“This acquisition instantly creates a powerhouse modern media company, building on a platform agnostic content and distribution model that reflects the rapid pace of change in consumer media consumption,” Alloy Digital topper Matt Diamond said in a statement.

DBG topper and co-founder Chris Young, along with co-founders Rick Kleczkowski and Joseph Gomes, will join Alloy Digital management team, with Young heading marketing as chief marketing officer.

Most of DBG’s approximately 30 employees will join Alloy Digital, which previously had 215 staffers. Combined company will have headcount of about 240, with much of the integration of DBG into Alloy already completed, Diamond said.

Alloy and DBG combined will reach almost 80 million unique viewers monthly across its dedicated video platforms and deliver more than 1.5 billion video streams, according to comScore figures for January 2013.

Companies touted deal as also enhancing Alloy Digital’s content offerings across key demos and existing consumer segments, which currently encompass women’s lifestyle, men’s lifestyle, comedy, entertainment and gaming.  DBG’s assets will provide additional categories such as sports, tech, health and travel, as well as extend its market reach beyond Alloy’s core 12-34 aud.

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