×
You will be redirected back to your article in seconds

ABC to Test Mobile TV Measurement With Nielsen

Research firm to extend online campaign ratings to Alphabet’s mobile apps

ABC will participate in Nielsen’s first trial to incorporate mobile video apps into the firm’s online ratings, as the network tries to get a handle on audiences accessing content across multiple devices.

The Alphabet net’s pilot with Nielsen — billed as the first of its kind — will run through September 2013. The test will extend Nielsen’s Online Campaign Ratings, which measures the audience of digital advertising, to mobile apps such as ABC’s Watch ABC for live streaming of local TV programming.

The mobile expansion of its Online Campaign Ratings will combine the Nielsen Cross-Platform Homes panel with data from providers to measure all ads, including video and display, within Apple iOS and Android apps. That, according to the companies, will let ABC measure audience demos and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps.

“An increasing amount of our digital video viewing comes from apps on mobile devices, so the ability to understand who sees ads is crucial for our business,” ABC sales prexy Geri Wang said in announcing its partnership on the pilot. “Viewers have demonstrated that they want to watch ABC content everywhere they can, and that increasingly means on their smartphones and tablets.”

ABC announced the Nielsen mobile test at its upfront event Tuesday in New York.

More TV

  • ‘Hitsville: The Making of Motown’ Acquired

    ‘Hitsville: The Making of Motown’ Acquired by Showtime for U.S.

    Polygram Entertainment, Universal Music Group’s film and television division, along with Capitol Music Group, Motown Records and Fulwell 73 announced today that “Hitville: The Making of Motown” has been acquired by Showtime for release in North America with plans for a fall premiere, and Altitude for theatrical release in the UK and Ireland. The feature-length [...]

  • Game of Thrones Cast

    What's Next for 'Game of Thrones'' Cast Members

    Eight years and eight seasons later, the “Game of Thrones” cast finally has some downtime to relax or move onto other projects. Some stars, like Kit Harington, who told Variety that he doesn’t plan on taking another role as physically demanding as Jon Snow, certainly deserve a break, but others have wasted no time getting back on [...]

  • 'Fleabag' Season 2 Review: How Its

    'Fleabag': Season 2’s Top 10 Breaks From Reality, Ranked (Column)

    The searing first season of “Fleabag” felt like a complete story in and of itself. As adapted from Phoebe Waller-Bridge’s one-woman show, the series expanded on the world of a woman wild with lust and grief with such expert ease that by the time it ended, even Waller-Bridge herself was sure that it was the [...]

  • Richard Madden Says 'Game of Thrones'

    Richard Madden Says the 'Game of Thrones' Cast Deserves a Medal

    Richard Madden is thankful for his time on “Game of Thrones,” but is also happy to have been able to move on when he did. The “Bodyguard” star sat down with “Sharper Objects'” Amy Adams for Variety’s Actors on Actors, where he expressed some incredulity at the idea of spending so long with just one [...]

  • MEET THE PRESS -- Pictured: (l-r)

    Submissions Now Welcome for Third 'Meet the Press' Film Festival

    Chuck Todd’s quest to bring “Meet the Press” to the movies continues. The third annual Meet the Press Film Festival, held in collaboration with the American Film Institute, will take place on October 6 and 7 in Washington, D.C., and remains a haven for issue-focused documentary shorts. Todd believes the event serves a critical mission: [...]

  • Winner of the 2019 Eurovision Song

    Netherlands' Duncan Laurence Wins 2019 Eurovision Song Contest

    Madonna’s controversial performance may have grabbed the headlines, but Duncan Laurence won the nearly four-hour-long 2019 Eurovision Song Contest for the Netherlands with the song “Arcade,” which he cowrote with Joel Sjöö and Wouter Hardy. Laurence won a total of 492 points from the expert juries and televoters in a contest that was touch and [...]

More From Our Brands

Access exclusive content