×

ABC Options Remake Rights To Italo Cross-Media ‘Imperfect Mom’ (EXCLUSIVE)

Shortform sitcom about modern Italo motherhood is a local hit

ROME – ABC Studios have optioned remake rights to groundbreaking Italian cross-platform sitcom “An Imperfect Mom,” which is currently airing in prime-time on pubacaster RAI after being a hit on the web in Italy.

Conceived, written, and directed by Ivan Cotroneo, maker of several RAI hit TV series, “Imperfect Mom” is centered around a modern-day working mother of two named Chiara who juggles the demands of kids, home, and husband. Three other not quite exemplary moms with whom Chiara regularly chats over coffee also play prominently.

The innovative Italo sitcom narrated by Chiara as a video-diary in eight-minute segments bowed in May on the website of leading daily newspaper Corriere della Sera, scoring more than a million hits over the course of 25 episodes, driven by a strong viral media marketing campaign.

In September the show made its TV debut in an early evening slot on RAI’s RAI2 to solid ratings. There are also plans for local VOD and DVD releases.

“Mom” is produced by Rome’s Indigo Film (“The Great Beauty”) and Cotroneo’s own 21 shingle in partnership with Corriere della Sera owner RCS, and RAI.

RAI’s RAI Trade sales unit is selling “Mom” internationally at the MIPCOM mart in Cannes.

A second “Mom” series is already in the works.

ABC and Little Engine Prods. in 2011 had optioned U.S. rights to Cotroneo’s hit series “Crazy About Love” which featured Bollywood-style musical numbers.

More TV

  • Editorial Use OnlyMandatory Credit: Photo by

    TV Ratings: NFL's AFC, NFC Championship Games Down From 2019

    The NFL’s AFC and NFC championship games made for a blockbuster Sunday of football for CBS and Fox, but viewership of the games that determine the contenders for the Super Bowl was down from 2019 levels. CBS’ AFC championship in the 3 p.m. ET afternoon slot delivered 41.1 million viewers as the Kansas City Chiefs [...]

  • Medici TV Show

    Vuulr Online Rights Market Makes Global Expansion at NATPE

    Singapore-based Vuulr, an online content marketplace for film and TV rights, is expanding from regional to global operations. The move was announced ahead of NATPE, one of the oldest face-to-face TV rights markets, this week launching its tenth edition in Miami, Florida (Jan 21-23). The Vuulr platform is free to use for buyers and for [...]

  • What to Watch on TV This

    What to Watch on TV This Week: ‘Picard' Premieres and 'Shrill' Returns

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Star Trek: Picard” beams into existence on CBS All Access and “Shrill” returns [...]

  • SAG Awards 2020: What You Didn't

    SAG Awards 2020: From Charlize Theron to 'Parasite,' What You Didn't See on TV

    Brad Pitt made a crack about his marriages. Robert De Niro got political. And Jennifer Aniston talked about appearing in a commercial for Bob’s Big Boy. Those were just some of thing that happened on stage at the SAG Awards that were broadcast on TNT/TBS on Sunday night. However, Variety was inside the Shrine Auditorium [...]

  • Edges Unknown

    TCB, Cineflix, All3Media Announce Sales Ahead of NATPE Miami

    Miami’s NATPE market kicks off on Tuesday, but deal announcements are already landing. London-based TCB Media Rights has sold 130 hours of content to Latin America, Cineflix and National Geographic Latin America closed a deal for four titles, and Discovery Latin America picked up popular makeover format “10 Years Younger” from All3Media. TCB’s 130 Hours [...]

  • U.K. Broadcaster Channel 5 Readies Thomas

    U.K. Broadcaster Channel 5 Readies Thomas Markle Documentary

    ViacomCBS-backed U.K. broadcaster Channel 5 will air a 90-minute documentary on Meghan Markle’s father Thomas Markle. Markle and her husband Prince Harry sparked a global media frenzy earlier this month with their decision not to continue as senior members of the British Royal Family. Buckingham Palace announced that the couple are to lose their royal [...]

  • Tony Hall BBC Director General

    BBC Boss Tony Hall Lands at U.K.'s National Gallery

    BBC director general Tony Hall has been appointed chair of the board of trustees of the National Gallery. The executive, who has served on the Gallery’s board since November, takes over as chair from Sir John Kingman, who has been interim chair since Hannah Rothschild stood down from the role in September. Hall said: “The [...]

More From Our Brands

Access exclusive content