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After launching a new category of computers called Ultrabooks at last year’s Consumer Electronics Show, Intel is now focusing on hyping what’s inside.

Company touted a new deal with Comcast that will provide the cabler’s Xfinity TV-based programming to Ultrabooks, all-in-one PCs, smartphones and tablets that use Intel’s chips through live streams and on demand options.

“Working closely with service providers like Comcast allows us to bring exciting new entertainment experiences to devices,” said Alan Crouch, Intel’s VP and general manager, PCCG Service Provider Division during the company’s CES press conference on Monday. “Intel-based multi-screen video gateways in the home … allow people to watch both live TV and on-demand shows whenever they want.”

France’s Bouygues Telecom plans to launch a similar offering for customers in that territory.

“Intel has been a great partner as we work to develop a platform that supports an in-home gateway and client architecture,” said Steve Reynolds, senior VP of Customer Premise Equipment for Comcast. “Intel’s powerful silicon platforms and their support for our RDK software initiative have enabled us to quickly develop a flexible platform for the delivery of our cable video services.”

The gateway for the system is being powered by Intel’s XG5 multi-screen video gateway. Intel and Comcast did not give a launch date for the service, only saying it would be available later this year.