You will be redirected back to your article in seconds

CES: Motorhead in gear with headphones

Band lends its name to line aimed at rock fans, musicians

For years, Motorhead has avoided the trend of licensed merchandise, but when a startup headphone manufacturer came calling, the rock band finally joined the club.

“People say we’ve never sold out,” joked the band’s frontman Lemmy in unveiling the new product at the Consumer Electronics Show. “No one ever approached us.”

But roughly 18 months ago, brand manager Andres Nicklassen and Ulf Sandberg, CEO of Krusell, decided to give it a try and reached out to drummer Mickey D, who pitched the product idea to the rest of the Motorhead members.

Out of the resulting conversations was born Motorheadphones, meant to appeal to both fans and makers of rock music.

The signature line of headphones focus on midrange sounds rather than the bass favored by brands like Beats by Dr. An overemphasis on bass, noted Nicklassen, takes the soul out of rock.

Lemmy, not surprisingly, put it a bit more succinctly: “It’s like you’re listening through a towel.”

Popular on Variety

The all-metal headphones will consist of nine products with three headphones and six in-ear models. Ear phones will range between $49.99-$59.99, while the headphones will run $99.99-$129.99. While they’re been available in Europe since last fall, they won’t begin shipping in the U.S. until April.

Sandberg and Nicklassen say they chose to approach Motorhead chiefly because of the band’s longevity and its distinctive voice in the world of rock. Band already has its own line of wine, vodka and glassware, so headphones made sense to grow the group’s licensing biz.

“They’ve been around for 40 years, and they stand for so much and have so much knowledge,” Nicklassen said.

More Scene

  • Laverne Cox Charlie's Angels

    How Laverne Cox Landed a Cameo in Elizabeth Banks' 'Charlie’s Angels'

    Laverne Cox officially earned her wings, scoring a role in Sony’s “Charlie’s Angels.” But she revealed her cameo almost didn’t happen. When the Emmy-nominee heard that Elizabeth Banks was directing the film, the longtime fan of the franchise (and of Banks herself) reached out about being part of the project. Cox had previously worked with [...]

  • Lena Waithe'The Inheritance' Broadway play opening,

    Lena Waithe, Anderson Cooper Attend Broadway Opening of 'The Inheritance'

    “The Inheritance” pulls viewers in many directions — toward pain and hope, trauma and healing. It’s what brought stars like Andy Cohen, Anderson Cooper, Sarah Jessica Parker, Matthew Broderick and Lena Waithe to Broadway on Sunday — a chance to heal, to remember and grieve. Also in attendance for the premiere at the Barrymore Theater [...]

  • Cybill ShepherdTrevorLIVE, Show, The Beverly Hilton,

    'The L Word' Co-Stars Cybill Shepherd and Jane Lynch Reunite at TrevorLive

    Fans of Showtime’s “The L Word” will be happy to hear that Cybill Shepherd eagerly reprised her on-screen romance with former co-star Jane Lynch on Sunday night at the TrevorLive Gala at the Beverly Hilton in Los Angeles. While accepting the champion Award, Shepherd kissed Lynch not one, but twice. The “Moonlighting” star was recognized [...]

  • Rami Malek, Robert Pattinson and John

    Robert Pattinson Praises Fans for Raising Funds for Go Campaign: ‘It’s So Sweet’

    Robert Pattinson is giving back, but he’s even more impressed that his friends and fans are joining him in the fight. “It’s amazing,” Pattinson told Variety on the black carpet outside Neuehouse in Hollywood at the Go Campaign’s annual gala. “And they’ve done it every year. It’s kind of — it’s so sweet and I [...]

More From Our Brands

Access exclusive content