×
You will be redirected back to your article in seconds

Red Arrow Strikes Deal With Screenz

Int'l distrib to rep second-screen specialist outside North America

International TV distrib Red Arrow Intl. has pacted with leading cross-media specialist Screenz to rep its products and services exclusively in Europe, and offer its portfolio outside Europe, excluding North America.

Screenz develops second-screen apps to accompany traditional TV shows, such as gameshows and reality formats. It has created a suite of complementary digital products for Red Arrow’s formats, such as a touchless cooking app for ABC’s cooking competition show “The Taste.”

Screenz is repped by ICM Partners in North America.

Red Arrow Intl. and Screenz will develop tailor-made digital media strategies for broadcasters, and support their strategic approach toward the digital market. The goal is to extend the broadcaster’s brands to second screens and highlight the live character of entertainment shows.

Jens Richter, managing director at Red Arrow Intl., said: “Engaging digital natives, building brands and finding new ways for sponsoring and monetization — these are the challenges of our industry. By joining forces with Screenz, who have a stellar track record of delivering tailor-made, state-of-the-art digital solutions, we together can now provide broadcasters with second-screen products and consultancy on a whole new level.”

Eli Uzan, Screenz chairman, added: “As the TV industry is changing, broadcasters need to quickly adapt to the new ecosystem seeking other ways to deliver their content, creating new digital assets along the way, new business models, new streams of revenue, using the power of television to raise awareness of these products and increase their use.”

Screenz is a joint venture between Israel’s biggest commercial broadcaster Keshet and technology content company The Box.

Red Arrow Intl. co-finances and co-produces international drama, such as Netflix’s “Lilyhammer” and “Jo,” starring Jean Reno, as well as repping format franchises like “Benidorm Bastards,” which has 25 local versions, including NBC’s “Betty White’s Off Their Rockers.”

Red Arrow Intl. is part of Red Arrow Entertainment Group, which incorporates 18 TV production companies in nine countries. Red Arrow Ent. Group is owned by ProSiebenSat.1 Group, one of Europe’s leading media groups.

More TV

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

  • Bryan Cranston First Time in Variety

    Bryan Cranston on His Early Roles, Dealing With Rejection and His 'Erasable Mind'

    Following his 2014 Tony Award for best actor as President Lyndon B. Johnson in Robert Schenkkan’s play “All the Way,” Bryan Cranston is looking to add to his trophy collection this year with his performance as Howard Beale in “Network.” The deranged anchorman — who’s famously “mad as hell and not going to take this [...]

  • What | If

    Renee Zellweger and Mike Kelley on Deconstructing Fate and Consequences in 'What/If'

    SPOILER ALERT: Do not read if you have not yet watched “What/If,” streaming now on Netflix. Writer and executive producer Mike Kelley’s latest piece of dramatic storytelling is a limited series morality tale that starts with a high-powered, wealthy woman named Anne Montgomery (Renee Zellweger) offering Lisa, a young woman with a startup (Jane Levy), [...]

  • north american lake monsters by nathan

    Hulu Orders Anthology Series Based on Nathan Ballingrud's 'North American Lake Monsters'

    Hulu has greenlit a series adaptation of Nathan Ballingrud’s short story collection “North American Lake Monsters.” The untitled series will be an anthology, with the first season consisting of eight episodes. In the series, encounters with vampires, fallen angels, and other monsters force Louisiana natives to re-examine their broken lives. Mary Laws created the project [...]

  • Women in Animation, Les Femmes s’Animent

    Women in Animation, Les Femmes s’Animent Announce World Summit Lineup

    CANNES — Women in Animation (WIA) and Les Femmes s’Animent (LFA) have announced the program lineup and initial list of speakers for the third Women in Animation World Summit, which will take place June 10 in conjunction with the Annecy Intl. Animation Festival and Mifa. The summit will feature a day-long symposium of panels and [...]

  • Kanye West Slams Liberals for ‘Bullying’

    Kanye West Slams Liberals for ‘Bullying’ Trump Supporters in David Letterman Interview

    The Daily Beast today published a preview of David Letterman’s interview with Kanye West — which addresses music, fashion, West’s late mother and of course his much-criticized support of President Trump — on his Netflix show, which begins streaming next Friday, May 31. The article praises the hour-long session as “not only one of the [...]

  • Michael Portillo Making ‘The Trouble With

    Michael Portillo Making ‘The Trouble With the Tory Party’ for Viacom’s Channel 5

    On the day that British Prime Minister Theresa May announced her resignation plans, a prominent former politician has unveiled a two-part documentary about the troubles faced by her Conservative party. Michael Portillo is a former senior Conservative politician and leadership candidate. As the starting gun is sounded on a fresh leadership race, his documentary “Portillo: [...]

More From Our Brands

Access exclusive content