LONDON – FremantleMedia, whose TV formats include “Idols,” “Got Talent” and “The X Factor,” has tapped Keith Hindle as CEO of its newly created Digital & Branded Entertainment division.

Based in New York, Hindle will report to FremantleMedia CEO Cecile Frot-Coutaz, and will sit on the  operating board.

Hindle, who was formerly CEO, Americas at FremantleMedia’s Enterprises arm, will oversee FremantleMedia’s growing multi-platform business worldwide, including all digital, sponsorship, social media and YouTube activity. His responsibilities will include original content channels, along with apps, second-screen extensions and online gaming.

Hindle will also sit on the operating boards of FremantleMedia’s gaming company Ludia and its transmedia company @radical.media.

Frot-Coutaz said: “The creation of our new Digital & Branded Entertainment function and Keith’s appointment as its CEO underlines our clear focus on furthering FremantleMedia’s position in this space. Keith has unparalleled knowledge of our company and brands, with formidable expertise in crafting and driving commercially successful digital, sponsorship and interactive strategies in the world’s largest TV markets.”

FremantleMedia, which is part of the Bertelsmann conglom, has operations in 22 countries, and creates more than 9,200 hours of programming a year. It also distributes more than 20,000 hours of content in more than 150 countries. As well as “Got Talent” and “X Factor,” which are both co-produced with Syco in the U.K. and the U.S., and “Idols,” its catalog includes “Hole in the Wall,” Take Me Out,” “Family Feud,” “The Price Is Right,” “Farmer Wants a Wife” and “Neighbours.”