The deal will see hundreds of hours of popular reality TV series, comedy and children’s entertainment stream on the U.K. and German on-demand service.
“We’re thrilled to announce the arrival of hundreds of great shows from prestigious broadcasters such as MTV, Comedy Central and Nickelodeon,” said LoveFilm director of content strategy Chris Bird. “These new additions to our already extensive selection of entertainment will offer our members – kids and adults alike – more variety than ever before.”
David Lynn, exec vice president and managing director of VIMN U.K. said: “This is a great way for our audience to access some of VIMN’s most well-known content, across any device. This partnership will create a fantastic gateway through which fans can view their favorite VIMN shows.”
LoveFilm has more than 2 million subscribers across Blighty and Germany and has inked content deals with major studios and indies including Warner Bros., 20th Century Fox, Universal, Disney, Sony Pictures, Studiocanal and eOne.