×
You will be redirected back to your article in seconds

Warner Bros. Opens San Francisco Game Studio

Studio will create free-to-play, mobile, social and browser-based games.

Warner Bros. Interactive Entertainment has opened the doors to WB Games San Francisco, a new development studio that will specialize in creating free-to-play, mobile, social and browser-based games.

Greg Ballard, Warner Bros. Interactive Entertainment’s senior VP of digital games, will head the studio.

“As our company has grown over the years, it has been a high priority to attract and cultivate creativity and innovation in top markets for game development around the world,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment.

Announcement comes days before the Game Developers Conference kicks off in San Francisco, March 25, where 55% of its mostly indie gamemakers that attend say they are currently creating properties for smartphones and tablets, while 58% plan to release their next projects on the devices in the near future. Confab attracts over 20,000.

After focusing mostly on high-profile console-based games, like the “Lego” franchise, “Batman: Arkham Asylum” and “Batman: Arkham City,” as well as the reboot of “Mortal Kombat,” Warner Bros. also wants to tap into the growing mobile games biz.

An estimated 500 million people play mobile games worldwide, spending more than $9 billion last year, according to market research firm Newzoo. Sector grew 32% overall in 2012, with industry revenue up 16% in the U.S.

“The Bay Area is the home of social and mobile gaming and WB Games San Francisco is Warner Bros. Interactive Entertainment’s opportunity to expand our game development capabilities into the epicenter of the digital world,” Ballard said.  “San Francisco is a hotbed of local talent and convenient access to major partners, and this will help us achieve our goal to bring our top entertainment and gaming brands, as well as original IP, to multiple mobile, social and emerging platforms.”

In addition to developing games, WB Games San Francisco will also oversee publishing of all other mobile games developed by Warner Bros. Interactive Entertainment. The studio will be located in the same offices as Flixster.

WBIE also operates Monolith Prods (“Guardians of Middle-Earth”); NetherRealm Studios (“Mortal Kombat”); Rocksteady Studios (the “Arkham”-branded Batman series); TT Games (the “Lego” franchise); Turbine (“The Lord of the Rings Online”); WB Games (in Kirkland, Wash.); and WB Games Montreal.

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content