You will be redirected back to your article in seconds

‘Angry Birds Star Wars’ Races with ‘Course of the Force’ to Comic-Con

Lightsaber relay race to raise money for Make-A-Wish Foundation

Rovio Entertainment’s “Angry Birds” are ready to take flight with the “Course of the Force” lightsaber relay race to San Diego’s Comic-Con.

Company will host a week-long “Angry Birds Star Wars” tournament on Facebook during the fanboy fundraiser July 9-16, which kicks off from George Lucas’ Skywalker Ranch, outside San Francisco.

Choice of the game couldn’t be more appropriate given that that “Course of the Force,” backed by Lucasfilm, has indvidiausl run quarter-mile segments dressed as “Star Wars” characters carrying a special lightsaber, with proceeds raised benefitting the Make-A-Wish Foundation.

SEE ALSO: ‘Star Wars’ Relay Race to Raise Coin for Make-a-Wish Foundation

The “Angry Birds” tournaments will be played on Facebook at each “Conival” stop along the race. “Conivals” are post-race celebrations which also feature live entertainment, expo booths and giveaways featuring the “Course’s” other backers like Qualcomm, Ford Motor Co., airline Virgin America, Real D 3D, Cinemark Theaters, State Farm, Hasbro, Rubie’s Costumes and Otter Pops.

Nerdist Industries, run by Chris Hardwick and Peter Levin, produced their first “Course of the Force” race last year to kick off San Diego Comic-Con. Event’s route is managed by Octagon. Hardwick and his Nerdist team have produced a series of new “Star Wars”-themed videos to promote the race, featuring Seth Green, Michael Rooker, Jonah Ray and WWE’s CM Punk (see below).


Additional “Course of the Force” videos will be distributed via Starwars.com and hosted on Nerdist’s YouTube channel.

“‘Course of the Force’ is an awesome way to enjoy friendly competition with fellow ‘Star Wars’ fans and friends, while doing good in the world through helping grant wishes,” said Philip Hickey, Rovio’s VP of marketing. “‘Angry Birds Star Wars’ will let everybody participate in the event on Facebook through our special tournament, I’m sure the competitors are happy to continue the contest on the screen after a hard day’s run.”

Popular on Variety

More Biz

  • Harvey Weinstein

    Weinstein Can Get a Fair Trial in Manhattan, Says D.A.

    The Manhattan District Attorney’s office argued on Friday that Harvey Weinstein can get a fair trial in Manhattan, and blamed the producer’s defense team for much of the pre-trial publicity in the case. Weinstein’s attorneys have asked an appellate court to transfer the case — which is set to begin on Sept. 9 — to [...]

  • Leonardo DiCaprio Madonna

    Leonardo DiCaprio, Madonna Call for Action on Amazon Wildfires

    As wildfires rage at an alarming rate in Brazil’s Amazon rain forest, celebrities are using their platforms to bring awareness to the deforestation’s impact and to call for action. In the past week, stars like Leonardo DiCaprio, Madonna, Cara Delevingne and Ariana Grande have taken to Instagram to express their frustration with the lack of [...]

  • 'The Durrells' TV Show

    Greece Sweetens Production Incentives as Struggling Country's Economy Rebounds

    It’s taken the better part of a decade for Greece to show signs of recovery from the crippling crisis that almost pushed it out of the Eurozone. Now, with the economy slowly on the mend, the government is doubling down on efforts to jump-start the local film industry, giving a dramatic overhaul to the incentive [...]

  • Warner Music Group Partners With Audiomack

    Warner Music Group Partners With Audiomack

    Warner Music Group announced it has entered a partnership with the music streaming and discovery service Audiomack, marking the platform’s first licensing deal with a major label. According to the announcement, the two companies will work together on content concepts and explore ways to break emerging artists, connecting music fans with rising talent before they [...]

  • Scooter Braun Congratulates Taylor Swift on

    Scooter Braun Congratulates Taylor Swift on ‘Brilliant’ Album and Campaign

    Two days after Taylor Swift fired off the latest salvo in her battle with Scooter Braun, the manager congratulated the singer on the campaign around her “brilliant” new album, “Lover,” which arrived last night. The message came after Swift said she will be re-recording songs from her first six albums, which are now owned by [...]

  • David Koch Obit

    David Koch, Libertarian Activist and Billionaire Philanthropist, Dies at 79

    David Koch, brother of Charles Koch and one of the owners of Koch Industries, the second-largest private company in the U.S., has died at 79. According to the New York Times, Charles Koch announced the news of his brother’s death in a statement. Though he did not attribute to David’s death to a particular cause, [...]

  • Beverly Hills Realtor Accused of Stealing

    Beverly Hills Realtor Accused of Stealing From Usher, Adam Lambert

    A Beverly Hills real estate agent has been arrested on charges of stealing from the homes of celebrities, including Usher, Adam Lambert and “Real Housewives” star Dorit Kemsley. Jason Emil Yaselli, 32, is accused of encouraging an accomplice, Benjamin Ackerman, to enter homes during open houses in order to steal from them. Ackerman allegedly sold [...]

More From Our Brands

Access exclusive content