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Miramax picks Evolution to push library

Company to also help create branded licensing programs

Miramax has appointed global brand management firm Evolution to promote its 700-plus title library.

In addition to helping Miramax ink new licensing deals for titles including “Pulp Fiction,” “Kill Bill Vol. 1 & 2,” “Swingers,” “Clerks” and “Jackie Brown,” Evolution will create branded licensing programs under a newly formed Miramax Legends banner.

“The Miramax library holds many of the most highly regarded, award-winning and commercially successful movies of our time — titles that have not been fully exploited in licensed merchandise and promotional categories,” said Travis J. Rutherford, Evolution’s president of licensing and retail development, in a statement announcing the deal Monday. “We are excited to infuse new life into these films by developing products and experiences that engage, entertain and reward new and existing fans.”

Move reps Miramax’s latest effort to exploit its library since new owners purchased the company from Disney in 2010. Since then, Miramax’s management has inked a number of licensing deals, notably with digital partners including Netflix and Hulu, and completed a film-backed securitization that valued the company at more than $800 million.

Evolution will “provide Miramax with development and execution of large-scale licensing programs, international sub-agent management, retail development and promotional partnerships,” according to Monday’s statement.

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