Los Angeles city controller Wendy Greuel this morning unveiled the first campaign ad in the Los Angeles mayor’s race, a spot that pledges that she will represent “all of L.A.” It’s a pretty generic message, but the well-produced spot also is an introduction to voters, many of whom undoubtedly haven’t paid much attention to the race even with voting five weeks ago.

The LA Weekly reports that the Greuel campaign “spent at least $125,000 on its initial week-long buy with KABC, with an additional, unspecified buy at KNBC.” Greuel’s spot will get aired during local news as well as Jimmy Kimmel’s show, which, as the Weekly points out, is interesting because Kimmel has endorsed Greuel’s chief rival, Eric Garcetti.

The complete ad is below: