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Los Angeles City Councilman Eric Garcetti’s first TV spot, titled “Proven,” focuses on problem solving, as he talks about leading on “cutting business taxes and on pension reform.” He also says that his district — which includes much of the Hollywood area — “is number one in job growth in Los Angeles.” Garcetti has cited the revival of Hollywood in campaign appearances, as he did at his fundraiser last night, when he noted that it was an area that drew primarily tourists who quickly came and went. Now, it is the capital of L.A. nightlife, where Jimmy Kimmel chose to base his latenight talk show.

“Now, let’s do the basics better, like answering phones, filling potholes, and picking up trash,” Garcetti says. “Because doing the basics right makes life better for families and makes growth possible.”

The spot will start airing this evening during local newscasts on NBC4 and KABC Channel 7, according to FCC records, and is scheduled to also run during shows such as “Extra,” “Access Hollywood,” “The Tonight Show,” “Late Night with Jimmy Fallon,” “Jeopardy,” “Wheel of Fortune” “Nightline” and, of course, “Jimmy Kimmel Live!” All told, the campaign has bought just over $300,000 worth of airtime on both stations over the next 10 days, according to FCC records, with plans for spots to run next week on “Meet the Press,” “The View,” “Castle,” “Grey’s Anatomy,” “Scandal,” “The Biggest Loser” and “Betty White’s Off Their Rockers.”

City Controller Wendy Greuel, his nearest challenger in most polls, started airing spots last week.