WWE Changes Up its Executive Roster as Company Looks to Future

Michelle Wilson, George Barrios, Stephanie McMahon promoted to larger roles as WWE looks to grow its brand onto new platforms and with new audiences

WWE Wrestling

The faces look the same, their titles are now much different.

WWE on Wednesday announced a significant change in its ranks, promoting three key executives who have helped grow the company over the last several years.

Michelle Wilson, who had served as WWE’s chief marketing officer, now takes the role of chief revenue and marketing officer, which gives her oversight of sponsorship sales, pay-per-view revenue and new business development, along with marketing and corporate communications and the company’s $900 million consumer products biz.

George Barrios, formerly chief financial officer, has been upped to chief strategy and financial officer. He will take over the management of WWE’s day-to-day TV operations, and continue to handle financial planning and investor relations.

And Stephanie McMahon has been promoted to chief brand officer, after having served as executive VP of creative. She will focus on enhancing WWE’s brand reputation among advertisers, media, business partners and investors as a brand ambassador. She also will oversee the comapny’s youth and moms marketing programs.

Wilson, Barrios and McMahon report to Vince McMahon, WWE’s chairman and CEO.

WWE is making the executive changes as it’s in the midst of renegotiating its TV rights deals, developing a WWE Network and expanding into foreign markets.

Wilson is working with Barrios on the TV rights deals, while Wilson is also spearheading the launch of the new TV network.

Casey Collins, executive VP of consumer products, reports to Wilson, while Will Staeger, executive VP of television production, reports to Barrios.

Vince McMahon will continue to closely manage the comapny’s weekly TV shows, with Kevin Dunn, executive producer of all WWE programming, including “Monday Night Raw,” “Friday Night SmackDown,” “WWE Main Event” and “Total Divas,” reporting to the chairman. Perkins Miller, executive VP, digital media, also reports to McMahon, while Eddie Feldmann, senior VP of creative writing, reports to Paul Levesque, executive VP, talent and live events.

“WWE is entering a new era of unprecedented growth,” Vince McMahon said. “I am confident that my senior executive team is now organized more effectively to capitalize on the wealth of opportunities.”