Warner Bros. Plans Year-Long Birthday Bash for Superman

Launch of new logo kicks off celebration of Superman's 75th anniversary

DC Entertainment and Warner Bros. are ready to throw Superman a big birthday bash for his 75th anniversary.

The companies unveiled a new logo Thursday that it will be used by Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Warner Bros. Interactive Entertainment, Warner Bros. Home Entertainment and Warner Bros. Consumer Products as they roll out Superman-related promotions, products and initiatives rolling out throughout the year.

“Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years,” said Kevin Tsujihara, CEO, Warner Bros. Entertainment. “We are proud to commemorate this milestone with exciting entertainment across the entire studio and across the globe, ensuring this enduring icon reaches new generations of audiences.”

Superman-themed efforts this year include:

■ Zack Snyder’s “Man of Steel,” out June 14, that will serve as the main event in theaters this summer, and reboot the character on the bigscreen. Studio hopes the film will lead to sequels as well as spinoffs like “Justice League,” that will feature the character for years to come the way Christopher Nolan’s Batman pics breathed new life into the Caped Crusader.

SEE ALSO: Hollywood Tests Movie Ticket Sales at Walmart With ‘Man of Steel’

■ Snyder will direct and produce an animated short that chronicles the 75-year history of the character. WB will preview the short at San Diego Comic-Con Intl. in July.

■ The videogame “Injustice: Gods Among Us” was released in April and pits DC’s iconic superheroes, including the Man of Steel, against supervillains like Superman foe Lex Luthor.

■ In the fall, Warner Bros. Interactive will launch “Infinite Crisis,” an all-new multiplayer online battle arena game.

■ “Superman: Unbound,” a new animated original movie from DC Universe, was released May 7, and has Superman battle Brainiac.

■ “Man of Steel” and Superman products are on retail shelves now, timed with the release of the new film.

SEE ALSO: WB toying with Superman merchandise

■ Cartoon Network’s “DC Nation” block will air new animated Superman-themed shorts, produced by Warner Bros. Animation.

■ DC Entertainment’s “We Can Be Heroes” giving campaign will focus on Superman in June, and offer up limited edition merchandise and experiences to excite fans.

■ And DC Entertainment will be the first to feature the new Superman logo on the upcoming “Superman Unchained” comicbook by artist Jim Lee and writer Scott Snyder, on sale Wednesday, June 12. Series centers on a mystery that is frustrating the hero in both the Superman and Clark Kent aspects of his identity ultimately revealing a brand-new villain.

Superman first appeared in the comicbook Action Comics #1, on June 1938, and has since become an icon in films, TV shows, radio, videogames, publishing and merchandise.

“Superman is undeniably the greatest Super Hero in the world and likely the most influential comic book character of all time,” according to Diane Nelson, president, DC Entertainment. “In addition to being an enduring presence in pop culture for the last 75 years, he continues to be a commanding global icon. DC Entertainment and all of Warner Bros. look forward to celebrating this important, year-long anniversary for Superman.”

More Biz

  • Young ThugBillboard Hot 100, Day 2,

    Travis Scott Remix Drives Young Thug’s ‘Hot’ to No. 1 on Rolling Stone Top 100

    Driven by a remix featuring Travis Scott, Young Thug’s single “Hot” has roared to the top of the Rolling Stone Top 100 this week. The song racked up more than 20 million audio streams and 3,700 downloads. Also getting a big boost is buzzing artist Arizona Zervas, whose “Roxanne” soared to No. 6 after debuting at [...]

  • Kevin LilesUJA-Federation of New York's Music

    300’s Kevin Liles Joins NY:LON Summit Keynote Roster

    The Music Business Association (Music Biz) and Music Ally today announce that 300 Entertainment cofounder and CEO Kevin Liles will deliver a keynote interview at the fourth annual NY:LON Connect music business summit. The conference takes place January 16 – 17, 2020 at the Dream Downtown Hotel in New York. According to the announcement, Liles [...]

  • Warner Bros. HQ LA

    Small Brush Fire Breaks Out Above Warner Bros. Lot in Burbank

    UPDATED: A small brush fire broke out in the Hollywood Hills above the Warner Bros. studio lot in Burbank, Calif., causing the Warner Bros. lot to evacuate as a precaution, before its forward progress was stopped at around 5 p.m. Saturday. According to the LAFD, fire crews are working on putting out the “still active [...]

  • Woody Allen

    Woody Allen Settles $68 Million Suit Against Amazon

    Woody Allen has settled his breach of contract lawsuit against Amazon, which canceled a four-picture deal with the filmmaker amid the #MeToo movement. Allen’s attorneys and lawyers for Amazon filed a joint notice dismissing the case on Friday night. Terms of the settlement were not disclosed. Allen filed suit in February, alleging that Amazon had [...]

  • Scott Stuber, Ron Howard are seen

    Netflix's Scott Stuber: Film Biz Needs to 'Be Calm and Talk Through' Exhibition Disputes

    Netflix film chief Scott Stuber urged film producers and exhibitors to come together to reach a consensus on exhibition window disputes as Netflix and other streaming giants move forcefully into feature production. Stuber, Netflix’s VP of film, spoke Saturday morning at the Producers Guild of America’s Produced By NY conference in a wide-ranging Q&A with [...]

  • Donald Trump Hollywood Racism

    President Trump Bashes Report of Talks With Mark Burnett for New 'Apprentice' Series

    President Donald Trump took to Twitter on Saturday morning to blast as “fake news” a report earlier this week that he is planning to develop a TV series with “The Apprentice” creator Mark Burnett following his time in the White House. On Thursday, the Daily Beast reported that Trump has been talking to Burnett, a [...]

  • BMG Music

    BMG Announces Move to Bigger Digs in L.A., Following Nashville and NYC Relocations

    Less than two months after announcing a planned move to a bigger and better facility in Nashville, BMG has declared plans to do the same in Los Angeles, with a deal in place to develop a two-story, 30,000-square-foot facility in the Miracle Mile district. It won’t be a long move: the location for the “proposed” [...]

More From Our Brands

Access exclusive content