×
You will be redirected back to your article in seconds

Walmart Urges Bizzers for More Family Fare

'We're here to get behind this content' marketing exec tells Promise confab

Walmart has a message for producers of family-friendly entertainment content: Don’t be a stranger.

Stephen Quinn, exec veep and chief marketing officer of Walmart, urged producers and distribs to alert the retail giant about prospective programs early on to give the company the opportunity to help sponsor and promote family friendly fare.

Walmart is hungry to advertise in more faith-infused and family friendly fare because it has a clear benefit in boosting the impact of its marketing messages, Quinn told attendees Friday at the Purpose summit on family and faith-based entertainment presented by Variety and Rogers and Cowan at the Four Seasons Beverly Hills.

“We want to work with (producers) early,” Quinn said during his opening keynote Q&A with Ben Simon, co-chair of the Assn. of National Advertisers Alliance for Family Entertainment and also senior director of Walmart.

“We can get behind the promotion of some of this programming by featuring it in our in-store network, talking about it on our social media channels,” Quinn said, noting that Walmart has some 30 million Facebook fans.

Quinn emphasized that Walmart is aware of its responsibility as one of the nation’s largest employers and advertisers to support what it views as worthy programming. In Quinn’s view, there’s a serious supply and demand issue in the volume of family fare coming from Hollywood — an assertion that was music to the ears of confab attendees.

“We need a lot more of this content,” Quinn said. “We’re emboldened at Walmart as we’ve gotten behind these kind of things we’re seeing a real reaction from our customers and our associates.”

He cited the success of Mark Burnett and Roma Downey’s “Bible” miniseries for the History cabler as an example of a high-end production that yielded huge returns for Walmart, thanks to homevid and merchandising sales.

“This content has to compete from a quality standpoint as well,” Quinn said. “We’re here to get behind this content.”

Another retail juggernaut for Walmart these days is A&E Network’s “Duck Dynasty,” which has struck a chord with heartland consumers.

The presence of the Walmart execs at the confab drew a handful of demonstrators outside the hotel repping the OurWalmart campaign, which aims to pressure the company to raise wages for employees, among other issues.

More Biz

  • CENTRAL PARK FIVE

    Netflix and Ava DuVernay Sued by Police Interrogation Firm

    The company behind a controversial police interrogation technique filed a federal lawsuit on Monday against Netflix and director Ava DuVernay, claiming that it was defamed in DuVernay’s miniseries on the Central Park jogger case. John E. Reid and Associates developed the Reid Technique in the late 1940s, and it has continued to offer training materials [...]

  • Arnold Schwarzenegger'Terminator: Dark Fate' film panel,

    Arnold Schwarzenegger Trades CAA for UTA

    Arnold Schwarzenegger has departed his former agency CAA and signed with UTA, which will represent the global superstar and two-time Governor of California in all areas. Schwarzenegger, whose films have grossed more than $4.7 billion worldwide, is set to reprise his celebrated role in the “Terminator” franchise, starring in “Terminator: Dark Fate.” He will also [...]

  • Patrick Moran

    Former ABC Studios Head Patrick Moran Signs Amazon Overall Deal

    Patrick Moran has signed an overall deal with Amazon, Variety has learned. The news comes around three months after it was announced that Moran would be exiting his role as president of ABC Studios following restructuring in the wake of the Disney-21st Century Fox merger. Under his new deal, Moran will work with Amazon Studios to [...]

  • Pamela Adlon

    Pamela Adlon Signs With CAA (EXCLUSIVE)

    Multi-hyphenate Pamela Adlon has signed with CAA for representation, Variety has learned exclusively. Due to the ongoing dispute between the Writers Guild and the talent agencies, however, CAA will not be representing Adlon for writing. In addition to writing, Adlon is an actress, producer, and director. She continues to be repped by Cunningham Escott Slevin Doherty [...]

  • Obit Obituary Placeholder

    Talent Agent Joseph Eric Rice Dies at 61

    Joseph Eric Rice, a talent agent who headed JR Talent Group, died unexpectedly at his home in Laguna Beach, Calif. He was 61. Rice headed his own talent agency based in Studio City where he primary handled actors. Earlier in his career, he headed the theatrical department at Abrams Artists Agency. Rice was born in [...]

  • Terry Back chairman ACF

    Veteran U.K. Media Investor Terry Back Joins ACF as Chairman

    CANNES — Veteran U.K. film industry investor Terry Back has joined ACF investment bank as chairman. ACF, headed by CEO Thomas Dey, has been at the forefront of the M&A activity around independent TV and film production outfits, mostly in the unscripted TV arena. ACF is in the midst of expanding its activities in the [...]

  • Santos Dumont

    Mipcom: International TV Output Picture Changing for U.S. Majors

    The global import-export strategies of the U.S. majors are in flux as the world’s major content companies gather this week in Cannes for the annual Mipcom market and conference. Disney, WarnerMedia and the other handful of media conglomerates that control the vast majority of the U.S. market are in the midst of a radical transition [...]

More From Our Brands

Access exclusive content