×
You will be redirected back to your article in seconds

Videogame Sales Show Signs of Life Heading into Peak Holiday Season

Software sales up 21%; hardware down 40% in August; EA's 'Madden NFL 25' was the top selling title

In a year in which the videogame industry has experienced mostly declining sales, the biz has pinned its hopes on the release of next-gen consoles from Microsoft and Sony to boost the bottom line.

That’s starting to happen sooner than expected, as several tentpole titles helped turn around the software side of the sector in August.

In fact, retail-based sales of new games experienced their first positive month, up 21%, since November 2011, to $305 million. Eight of the top 10 titles were launched in August, a positive sign for publishers as a large number of high-profile games are set to roll out this fall.

Software sales are expected to increase more than 30% in September and higher in October, according to analyst Cowen & Co.

Collectively, August launches made up 58% of overall dollar sales for the month and 41% of units sales, NPD said. Compare that to 24% of dollar sales and 15% of unit sales in August 2012.

Electronic Arts’ “Madden NFL 25,” Deep Silver’s “Saints Row IV,” Disney’s “Disney Infinity,” Ubisoft’s “Tom Clancy’s Splinter Cell: Blacklist” and Microsoft’s “Minecraft,” for the Xbox 360, were the top five-selling titles in August. NPD does not break out sales data for games. Sales of EA’s latest “Madden” is down versus last year.

SEE ALSO: ‘Disney Infinity’ Game an Early Hit for Disney Interactive

New games, hardware and accessories account for roughly 50% of total consumer spending on games, NPD said. The rest comes from used game sales and rentals ($178 million), mobile, social and other digital game transactions ($528 million).

The results helped boost retail sales (including hardware and accessories) by 1% to $521 million. When including all digital platforms, that increased to $1.2 billion in August in the U.S.

Given the toys needed to play “Disney Infinity,” the game also helped lift sales in the accessories category by 7% to $136.7 million, which has long benefitted from Activision’s “Skylander’s” franchise. Combined with sales of “Skylanders” accessories, one in every three accessory sold this month was an interactive gaming toy, NPD said.

As expected, consumers are holding off on buying consoles like Microsoft’s Xbox 360, Sony PlayStation 3 and the Nintendo Wii U as they await the new devices to hit retail shelves in November.

Because of that, hardware sales fell 40% in August to $90.8 million.

Nintendo’s 3DS continued to outsell other hardware platforms for the fourth month straight. The Xbox 360 was the top selling console for the month for a 32nd month in a row.

More Biz

  • Jussie Smollett

    Jussie Smollett Charged With Filing False Police Report

    “Empire” actor Jussie Smollett has been charged with filing a false police report, the Chicago police said Wednesday. “Detectives will make contact with his legal team to negotiate a reasonable surrender for his arrest,” police spokesman Anthony Guglielmi said on Twitter. Smollett is due to appear in court for a bond hearing at 1:30 p.m. [...]

  • Coast Guard Lieutenant Hit List

    Coast Guard Lieutenant Targeted CNN, MSNBC Anchors and Democrats for Attacks

    Anchors at CNN and MSNBC and prominent Democrats were targeted for attack by a Coast Guard lieutenant arrested Friday on a firearms charge, according to federal prosecutors in Maryland. In court documents revealed Tuesday, prosecutors describe the firearms and controlled substance charges Christopher Paul Hasson is facing as “the proverbial tip of the iceberg.” CNN’s [...]

  • Jussie Smollett suspect

    Jussie Smollett Named a Suspect by Chicago Police for Filing False Report

    Chicago police have named “Empire” actor Jussie Smollett as a suspect in a criminal investigation, three weeks after he reported he was the victim of a hate crime. Detectives are presenting evidence to a grand jury, which is expected to determine whether to indict Smollett on a charge of filing a false police report. “Jussie [...]

  • Contract Placeholder Business

    WGA, Agents Face Tough Issues on New Franchise Pact (Column)

    The Writers Guild of America and the major talent agencies are seven weeks away from a deadline that could force film and TV writers to choose between their agents and their union. This is a battle that has been brewing for a year but few in the industry saw coming until a few weeks ago. [...]

  • Island Records Names Christine Kauffman Senior

    Island Records Names Christine Kauffman Senior VP of Brand Partnerships

    Veteran advertising executive Christine Kauffman has been named senior VP of brand partnerships at Island Records, the company announced today. She will be based in New York and report to Island COO Eric Wong. In making the announcement, Island President Darcus Beese said, “The fast-paced and competitive field of strategic brand marketing has become an [...]

  • Latin Music Veteran Nir Serioussi Joins

    Latin Music Veteran Nir Serioussi Joins Interscope as Executive VP

    Interscope Geffen A&M announced today that veteran executive, producer and songwriter Nir Seroussi will join the company as executive vice president. The announcement was made by Interscope Geffen A&M Chairman and CEO John Janick, to whom Serioussi will report. (Seroussi, center, is pictured above with Janick, left, and Interscope EVP Joie Manda.) According to the [...]

  • Tan FranceUnforgettable Gala, Inside, Los Angeles,

    'Queer Eye' Star Tan France to Host Audiobook Audie Awards

    “Queer Eye” resident style expert Tan France is taking on a slightly different project next month as he hosts the Audie Awards, which honors the best releases and achievements in audiobooks over the past 12 months. The ceremony, which takes place on March 4 in New York, is an annual event organized by the Audio [...]

More From Our Brands

Access exclusive content