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Vfx Soldier Blogger ‘Outs’ Himself to Lead Protest

The anonymous blogger behind the Vfx Soldier blog revealed his identity today to lead the visual effects protest outside DreamWorks Animation in conjunction with President Obama’s visit.

Daniel Lay, a visual effects professional who has worked at Sony Pictures Imageworks, DreamWorks Animation, Digital Domain and other visual effects companies, said he felt obliged to reveal his identity for two reasons. First, the movement he helped found to fight back against foreign tax incentives is becoming a formal organization, the Association of Digital Artists, Professionals and Technicians (ADAPT). Second, he said “people have been falsely accused of being Vfx Soldier and have been blacklisted, so this is the time for me to come out. That got my blood boiling.”

Lay organized and led today’s demonstration by 40-plus green-shirted visual effects professionals that met at Griffith Manor Park and walked to the DreamWorks Animation campus. Lay said the protest is not meant to embarrass either DreamWorks Animation or President Obama.

“We want to correct the record,” said Lay. “We want tout the job growth in the entertainment industry. This is the last place you want to come to do that.”

He cited the massive job losses in entertainment production in Los Angeles, due to foreign tax incentives luring work abroad.

Lay acknowledged that subsidies in other states are also taking jobs from Los Angeles and said he and his organization would support efforts by foreign countries to fight US subsidies. He said he has repeatedly offered such report, but has gotten more takers.

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