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TV Networks Favor Sneak Tweets

Fall season already getting promo push online via social media

You may find more promos for new fall TV shows online these days than you will on your TV set.

With the rise in social-media has come an intensification of TV-network efforts to inject their new programs into the pop-culture conversation.

The new season is weeks away, with many of the broadcast networks not launching fall series until mid-to-late September, or even October. However, on Twitter, Tumblr, Instagram and Facebook, the freshman series of autumn are already striving to be seen and heard.

In an on-demand world, why wait until September to get the word out about new offerings, the thinking goes, when you have a plethora of 24/7 barker platforms to get the die-hard fans chatting and that can pique the interest of casual observers at the same time.

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