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You may find more promos for new fall TV shows online these days than you will on your TV set.

With the rise in social-media has come an intensification of TV-network efforts to inject their new programs into the pop-culture conversation.

The new season is weeks away, with many of the broadcast networks not launching fall series until mid-to-late September, or even October. However, on Twitter, Tumblr, Instagram and Facebook, the freshman series of autumn are already striving to be seen and heard.

In an on-demand world, why wait until September to get the word out about new offerings, the thinking goes, when you have a plethora of 24/7 barker platforms to get the die-hard fans chatting and that can pique the interest of casual observers at the same time.