×
You will be redirected back to your article in seconds

Too Crowded for Convention Center? No Problem. Companies take Comic-Con Presentations Outside

Events to promote 'Ender's Game,' DC Comics, 'The Walking Dead,' 'Godzilla'

Hollywood has gotten savvy in how it deals with the packed halls of the San Diego Convention Center during Comic-Con: It’s taking its marketing efforts outside.

A number of studios and TV networks will set up outdoor displays or attractions at venues in the city’s downtown Gaslamp Quarter. Move is a smart one considering the throngs of people who will be milling around the area.

The convention itself is sold out to 130,000 attendees, but many more flock to the area just to get a taste of the week-long fanfest. And it’s those people who Hollywood will now also get to target with its events this week.

Among them include:

The “Ender’s Game Exclusive Fan Experience”

Fans of the Orson Scott Card books and those curious about Summit’s upcoming movie can journey through eight unique rooms representing the most iconic environments of Ender’s world, complete with original film props and set pieces used in the film.

Attraction, set up at the Hilton Gaslmap Park, across from the convention center, will showcase exclusive film footage on LED screens, have visitors interact with new digital content and integrate photos of themselves into the the “Battle Room,” while offering a chance to win a home make over. Event takes place July 18-20.
http://youtu.be/vP0cUBi4hwE

The Walking Dead Escape”

The Walking Dead” creator Robert Kirkman, through his comic book imprint Skybound, will produce a second “Walking Dead Escape” event at Petco Park during Comic-Con, this time with AMC officially on board. In the zombie-packed obstacle course, produced by Ruckus Sports,survivors climb, crawl and slide as part of the adventure to avoid hordes of “Walkers” and reach the decontamination zone. Course takes place July 19 and 20 from 5 p.m. to 10 p.m.

“After overwhelming positive feedback from those who experienced ‘The Walking Dead Escape: San Diego’ last summer, we wanted to bring our fans an even bigger and better experience for 2013,” said Liam Brenner, founder of “The Walking Dead Escape” and Ruckus Sports.
http://youtu.be/Nz0PpSlINWI

Godzilla Encounter”

Legendary Pictures and Warner Bros. will promote Gareth Edwards’ “Godzilla,” out next May, with a “Godzilla Encounter” that takes a look at the character’s role as a pop icon over the past six decades, as well as a tease of the new film. Tickets and time slots can be reserved online. at: www.godzillaencounter.ticketleap.com. Enter password “SERIZAWA.”

SEE ALSO: ‘Godzilla’ Ready to Roar at Comic-Con as Legendary Promotes Its Next Creature Feature

MTV2 Party in the Park”

The cable network’s MTV2 will host its first “MTV2 Party in the Park” at San Diego’s Petco Park baseball stadium, on July 18 (from 7 p.m. to 11 p.m.), with Dillon Francis and New Politics performing for free to Comic-Con badge holders. Event is part of the “MTV Geekend” of on-air programming planned during Comic-Con.
http://youtu.be/bnZr4_kiITs

Warner Bros’ “Lawn Con”

Warner Bros. will erect giant balloon replicas of its animated “Teen Titans Go!” characters Beast Boy, Cyborg, Raven, Robin and Starfire at San Diego’s Bayfront Park (between the convention center and the Hilton San Diego Bayfront hotel) throughout Comic-Con. The massive figures measure up to 30 feet tall (see above). In addition to a live DJ, the “Lawn Con” event will also have a life-size Lego model of Bag End, Bilbo’s home in “The Hobbit: An Unexpected Journey,” along with Gandalf, Dwalin and Bilbo.
http://www.youtube.com/watch?v=Cg_CFCkXy4o
Lego will also have versions of Batman, Robin and the Joker on display, while the Mystery Machine van will be parked to promote “Scooby-Doo!”

“Insidious: Chapter 2” Haunted House

FilmDistrict will host a “To Go Further” event for the horror sequel, helmed by James Wan (“The Conjuring”), that features creepy imagery, props iconic music, and exclusive content from the film, out Sept. 13, to provide a backstory to the film’s Lambert family. Invitation-only event will be held on the evening of July 18th, with three special sessions between the hours of 9 p.m. and 1 a.m., with producer Jason Blum, writer Leigh Whannell and Angus Sampson on-site to celebrate with fans. Tickets were given away through “Insidious'” Facebook page and by promotional partners FEARnet, Celebuzz and Cinemablend.

More Biz

  • Hollywood celebrated the individuals redefining "on-screen

    Media Access Awards Honors Individuals Increasing Representation for Disabilities

    Hollywood celebrated individuals redefining “on-screen representation for the disability community” with the Media Access Awards, in partnership with Easterseals, at the Beverly Hilton Thursday. Norman Lear and Jimmy Kimmel kicked off the event, which featured Camryn Manheim, CJ Jones, Coby Bird and “The Peanut Butter Falcon” actors Zack Gottsagen and John Hawkes presenting awards along [...]

  • 'Roxanne' Singer Arizona Zervas Signs With

    'Roxanne' Singer Arizona Zervas Signs With Columbia

    Hotly tipped singer-songwriter Arizona Zervas, whose viral hit “Roxanne” is in the top 40 of the Billboard Hot 100,  has signed with Columbia, Variety has confirmed. Since the release of the track on Oct. 10, “Roxanne” has reached nearly 50 million streams on Spotify. The single topped Spotify U.S. top tracks chart for an uninterrupted [...]

  • Jax Media at Variety New Leaders

    Jax Media Accepts Variety's Creative Leadership Award at New Leaders Cocktail Party

    This year’s Variety New Leaders event, presented by City National Bank, honored innovative visionaries in entertainment. The cocktail party was hosted on a chilly Thursday night in Lower Manhattan’s Jimmy Rooftop Bar at the James Hotel. Patrick McCarthy, senior VP and head of marketing for City National Bank, kicked off the event highlighting the new [...]

  • taylor swift, scott borchetta and scooter

    Rage Against the Big Machine: What's Driving the Taylor Swift Showdown

    The latest Taylor Swift-Scooter Braun-Scott Borchetta kerfuffle involves the sort of music business minutiae that doesn’t commonly interest the general public — in fact, it’s probably safe to say that untold thousands if not millions of people are suddenly familiar with the concept of re-recording old masters. But in blasting Braun on social media and [...]

  • Redbox

    Redbox Settles Disney Suit, Agrees Not to Sell Download Codes

    Redbox has settled its litigation with Disney, agreeing not to resell codes that allow customers to download movies. Redbox has traditionally offered DVDs for rent through its distinctive kiosks. In October 2017, the company also began offering download codes at a considerable discount compared to the price on iTunes, Amazon or other services. Redbox did [...]

  • Shari Redstone: ViacomCBS 'Can Compete With

    Shari Redstone: ViacomCBS 'Can Compete With the Best of Them'

    Shari Redstone is emphatic: ViacomCBS has plenty of resources and the scale to compete in the new world order for media giants. “We absolutely have enough scale,” Redstone said Friday morning during her Q&A held as part of the Paley Center for Media’s International Council Summit in New York. “We have an incredible library. We [...]

  • Taylor Swift

    Taylor Swift Denies Big Machine's Claims Over Song Use, 'Millions' in Debt

    In the latest salvo in a rapidly evolving media battle that has evolved over the past 15 hours, Taylor Swift refuted Big Machine Records’ claim that the company did not try to block her from using material from her early albums, which are owned by the label, in forthcoming television specials. Swift had leveled those [...]

More From Our Brands

Access exclusive content