The comedy “This Is the End” was the last movie rented from a Blockbuster store, the retailer said.
Company heralded the moment in its history by posting a photo of the customer on Twitter.
Seth Rogen, who co-stars in the Sony film, also tweeted the moment.
Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January. Blockbuster will begin liquidating its current assets this week.