Terry Curtin Ankles Relativity in Marketing Shakeup

Marketing vets Russell Schwartz and Dana Precious to head division

Terry Curtin
Alberto E. Rodriguez/WireImage

In a dramatic and sudden overhaul of its marketing department, Relativity Media is replacing division head Terry Curtin with New Line vet Russell Schwartz and former Marvel exec Dana Precious.

Schwartz has signed up to become Relativity’s president of theatrical marketing, according to a source close to the company. Relativity is still negotiating with Precious to become president of creative advertising and research, a newly created position, according to the individual.

Relativity declined to comment. News of the shakeup was first reported by Variety sister publication Deadline.

Schwartz and Precious would jointly oversee all of Relativity’s marketing, including campaigns for Luc Besson’s upcoming action pic “The Family” and Joseph Gordon-Levitt’s directorial debut “Don Jon.” Both execs would report to Relativity president Tucker Tooley.

Curtin has served as Relativity’s marketing chief since April of 2011. Her departure comes after Relativity drama “Paranoia” underperformed opening weekend, grossing just $3.5 million since Friday.

Schwartz served as president of theatrical marketing at New Line, while Precious worked as EVP of worldwide theatrical marketing at Marvel.