×
You will be redirected back to your article in seconds

Stephanie Sperber to Remain President of Universal Partnerships & Licensing Through 2016

Sperber has led UP&L since its creation in 2009; heading up promos for the studio's films and its theme parks

Universal has extended its contract with Stephanie Sperber re-upping the executive’s deal to remain as president of Universal Partnerships & Licensing through 2016.

New deal comes a year and a half before her current contact was set to expire.

Sperber has been key in growing Universal’s relationships with brands, bringing them on as promotional partners for its major tentpoles, and as strategic marketing alliances for the Universal Studios Parks and Resorts Group, which is currently expanding its Wizarding World of Harry Potter theme park in Orlando, and adding new versions in Hollywood and Japan.

In her post, Sperber oversees all of Universal’s global consumer products, digital licensing, theatrical and home entertainment promotions across all divisions of Universal Pictures. Her team works closely with the NBCUniversal Media Innovation & Cross Company Initiatives group and with Russell Hampton, the studio’s new executive VP of Franchise Management and Global Consumer Products.

She reports to Adam Fogelson, chairman of Universal Pictures.

More recently, Sperber’s lined up more than 100 promotional partners, including McDonald’s, Kellogg’s, Chiquita and Progressive insurance around Illumination Entertainment’s “Despicable Me 2,” with the companies spending around $225 million in marketing support around the toon. The film’s global consumer products program also has more than 1,000 different products at retail tied to the film. Overall, it’s the the studio’s largest consumer effort since 2005’s “King Kong.”

SEE ALSO: Universal Plans Worldwide Promo Push Around ‘Despicable Me’ Star

This summer, her team also released the successful “Fast & Furious 6: The Game,” developed by Kabam! Games, which has gone on to become one of the most successful and profitable digital games based on a film property.

She now focuses on building out a program around Universal’s “Jurassic Park” franchise, which will involve global licensing, retail, digital and a promotional campaign for the fourth film in the series.

Sperber has led UP&L since its creation in 2009, first as executive VP of the studio’s retail-focused Consumer Products Group within the division known as Universal Studios Partnerships before she was promoted to her current position. Prior to that, she had led Universal Studios Partnerships as executive VP since 2005.

More Biz

  • Sammy Shore Dead: Comedy Store Co-Founder

    Sammy Shore, Co-Founder of The Comedy Store, Dies at 92

    Sammy Shore, the well-known stand-up comedian who co-founded The Comedy Store in Hollywood, died in Las Vegas, Nev. from natural causes. He was 92. Shore founded The Comedy Store with writing partner Rudy Deluca on April 7, 1972. His ex-wife, Mitzi Shore, took ownership of the club in the divorce settlement, and the venue went [...]

  • Outlander Season 4 Finale

    What CBS' Pursuit of Starz Means for CBS, Lionsgate

    CBS’ effort to buy pay TV service Starz from Lionsgate seems on the surface to be a head scratcher. CBS has told Wall Street for years that it has prospered because it brings only two must-have services to the table in negotiations with MVPDs, allowing the Eye to drive a hard bargain. Why would CBS [...]

  • Dana Brunetti

    Dana Brunetti Sues to Block Season 2 of 'Manhunt'

    Producer Dana Brunetti filed suit on Friday seeking to block the second season of the anthology series “Manhunt,” which is set to dramatize the bombing at the 1996 Atlanta Olympics. Brunetti sued Lionsgate, the production company, as well as Discovery Communications and Charter Communications. Brunetti, the producer of “Fifty Shades of Grey” and many other [...]

  • PledgeMusic Sends Message to Artists, Offers

    PledgeMusic Sends Message to Artists, Offers Data From Platform

    PledgeMusic, the direct-to-fan marketplace that is headed into administration (the British equivalent of bankruptcy), today posted a note to artists and fans, offering the ability for artists to download their data from the platform. A source tells Variety that more information will be coming once an administrator is named — when that happens, at some [...]

  • Spanish actress and member of the

    AIG and AS Talents Announce Agency Tie-Up (EXCLUSIVE)

    David Unger’s talent, management and branding venture, Artist International Group, has partnered with AS Talents in France, which represents leading European performers Jean Reno, Christian Clavier, Elza Zylberstein and Rossy de Palma. Paris-based AS Talents is headed by Alexandra Schamis. The move, announced Friday on the sidelines of the Cannes Film Festival, is the latest [...]

  • I.M. Pei dead

    I.M. Pei, Architect of CAA Building and Rock & Roll Hall of Fame, Dies at 102

    I.M. Pei, the architect behind the CAA building in Beverly Hills and the Rock & Roll Hall of Fame, died on Thursday. He was 102. One of the most famous architects of his time, Pei designed numerous famous buildings around the world before retiring in 1990. Born in China, he moved to the United States [...]

More From Our Brands

Access exclusive content