×
You will be redirected back to your article in seconds

Rob Levy to Head InterMedia Entertainment

Levy launched the branded entertainment arm of Untitled Entertainment

Branded entertainment vet Rob Levy has been tapped to head up InterMedia Entertainment.

As president of the division, Levy will expand the company’s celebrity endorsement and branded entertainment deals, talent and entertainment partnerships and intellectual property ventures, looking to acquire properties to introduce into consumer and retail channels and seek out new entertainment media opportunities.

Over the past 18 months, InterMedia has produced campaigns with Larry King, Bruce Boxleitner, William Devane, Joan Lunden and Joe Theismann and Chuck Woolery, while previous efforts have involved George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Kate Jackson, Arsenio Hall, NFL coach Jimmy Johnson, sports stars Rod Carew and Fran Tarkenton.

In addition to pairing up celebs with brands, InterMedia Entertainment publishes the Direct Response Star Index, which measures key spokesperson attributes — such as awareness, relevance and credibility — for a wide range of celebrities.

Levy launched the branded entertainment division of Untitled Entertainment in 2007 and oversaw the company’s roster of clients for marketing and advertising programs, licensing and new media engagements for six years. That included negotiating traditional advertising and endorsement deals, including Kate Walsh’s fragrance and beauty company, Boyfriend, launched on HSN, in 2010, that sold out after 30 minutes on air.

“Bringing aboard Rob Levy as president gives us a leader who can steer InterMedia Entertainment into the heart of the industry,” said Robert Yallen, CEO and president of the InterMedia Group of companies. “Rob will build on our highly successful relationships and take us to new heights with his proven track record and intimate knowledge of the business. We are thrilled to have him at the helm and look forward to dynamic growth under his direction.”

More Biz

  • Director Dean DeBlois and online game

    'Dragon' Director Dean DeBlois and PUBG's CH Kim to Keynote 2019 VIEW Conference

    Dean DeBlois, director and executive producer of DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” and PUBG Corporation CEO CH Kim are the first keynote speakers announced for the 2019 VIEW Conference in Turin, Italy, in October. Since it began 12 years ago, VIEW, which stands for Virtual Interactive Emerging World, has continually [...]

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Rolling Stones Give up 'Bittersweet Symphony'

    Rolling Stones Give 'Bittersweet Symphony' Songwriter Royalties to the Verve's Richard Ashcroft

    UPDATED: Nearly 22 years after the Verve’s “Bittersweet Symphony” was released, the Rolling Stones’ Mick Jagger and Keith Richards have assigned to Richard Ashcroft the songwriter royalties and rights from the song, which samples one of their compositions, and removed their writing credits. The news was first reported by the BBC and New Musical Express. [...]

  • Pamela Anderson

    Pamela Anderson Fears Julian Assange 'Won't Survive' Extradition to U.S.

    After previously speaking out in support of her friend and WikiLeaks founder, Julian Assange, Pamela Anderson doesn’t think he would survive an extradition from the U.K. to the U.S. “I hope he gets out of there, but I don’t think he’ll survive extradition. It can’t happen. It’s not even an option. We can’t have him [...]

  • Jane Austin SAG AFTRA

    SAG-AFTRA Secretary-Treasurer Jane Austin Running for President

    Jane Austin, the National Secretary-Treasurer of SAG-AFTRA, has become the third candidate for the presidency of the performers union, joining incumbent Gabrielle Carteris and Matthew Modine. Austin is running as an independent for the top post at SAG-AFTRA, which has 160,000 members. Carteris will seek re-election as the head of the ticket for the Unite [...]

  • Endeavor

    Endeavor Group Holdings Files for Initial Public Offering

    Endeavor Group Holdings, the parent company of talent agency WME, has filed to go public in a development that has long been expected. The company, which filed a Form S-1 with the Securities and Exchange Commission on Thursday, plans to list on the New York Stock Exchange under the ticker “EDR.” The number of shares [...]

More From Our Brands

Access exclusive content