×

Marvel Hits the Road with Touring Superhero Attraction in 2014

Hero Ventures to produce $30 million "The Marvel Experience" to visit 20-24 cities starting spring 2014

Marvel’s superheroes will hit the road next year with “The Marvel Experience,” that will go on tour next year.

The $30 million attraction will feature dozens of the comicbook company’s iconic characters and utilize various multimedia storytelling techniques — including a 4D motion ride, 3D animation, digital projectors, motion comics, virtual reality and holographic simulations.

Overall experience is designed as a “first person” superhero adventure in which they become part of the story and action.

Design of the attraction involves a a traveling dome complex the size of two football fields developed by Hero Ventures that will visit around 20 cities in its first year.

Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” said Marvel’s VP of business development, Sean Haran.

Hero Ventures, co-founded by sports and entertainment entrepreneurs Rick Licht, Doug Schaer and Jason Rosen, is producing the themed experience. Michael Cohl, former Live Nation chairman, and “Spider-Man: Turn Off The Dark” co-producer and PRG founder Jeremiah “Jere” Harris serve as lead producers.

SEE ALSO: Thor Is Headed to Disneyland

The themed tour comes as Disney owned Marvel is firing on all cylinders. “Iron Man 3” has earned over $1.2 billion since May, while “Thor: The Dark World” is out in November, followed by “Captain America: The Winter Soldier” and “Guardians of the Galaxy” next year.

“The Marvel Universe just keeps getting hotter, as seen by the massive world-wide box office and merchandise success of their characters,” Michael Cohl said. “We can’t wait to bring our Marvel vision to life in this first-of-its-kind event.”

The Los Angeles-based firm recently locked down a round of financing to develop the Marvel attraction.

Initial “A” round investors include film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Roy P. Disney and Shamrock Holdings; Guess Jeans co-founders Maurice and Paul Marciano; WWE; Vista Equity Partners president Brian Sheth; Ross Hilton Kemper and Enlight Media.

Tisch, Shamrock’s Stanley Gold, Maurice Marciano, WWE’s Basil V. DeVito, Jr. and Enlight’s David B. Miller will serve alongside Licht, Schaer, Cohl and Harris on Hero Ventures board of directors.

“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America,” said Hero Ventures’ CEO Rick Licht. “We couldn’t be more excited about our partnership with Marvel.”

Marvel has a similar attraction inside Madame Tussaud’s wax museum in London, featuring Iron Man, the Incredible Hulk, Spider-Man and other characters, along with a nine-minute animated 3D film that involves 4D effects like blasts of wind and water and vibrations. The project was produced with Marvel and involved animators in India and Los Angeles.

More Biz

  • Mergers and Deals Placeholder

    Tegna Confirms Two Acquisition Offers Withdrawn Amid Coronavirus Upheaval

    Tegna confirmed Sunday that two suitors for the station group have recently withdrawn acquisition offers, citing the upheaval in the broader marketplace caused by the coronavirus crisis. Tegna’s statement is the company’s first acknowledgement that it has received four unsolicited acquisition offers in recent weeks. Two of those have since been withdrawn while the other [...]

  • Prince Harry and Meghan Duchess of

    President Trump Says Prince Harry and Meghan Markle Must Pay for Own Security

    After moving to the U.S. and leaving the royal family behind, Prince Harry and Meghan Markle must now pay for their own security team, according to President Trump. Before recently relocating to the U.S., the couple had been living in Canada under the watch and protection of British security and the Royal Canadian Mounted Police. [...]

  • Donald Trump Anthony Fauci

    Trump Boasts of Coronavirus TV Ratings as Fauci Warns: 200,000 People Could Die in U.S.

    UPDATE: President Donald Trump announced in a press conference Sunday afternoon that the country’s social distancing guidelines have been extended to April 30 and that the peak death rate will hit in two weeks. “Nothing would be worse than declaring victory before the victory has been won. Therefore we will be extending our guidelines to April [...]

  • Queen Elizabeth

    Queen Elizabeth's Footman Diagnosed with Coronavirus (Report)

    Coronavirus remains firmly in the royal orbit as one of Queen Elizabeth’s footmen has reportedly tested positive for COVID-19. The royal footman, who regularly walks the Queen’s dogs and was in regular contact with the monarch, is now in self-isolation after falling ill with coronavirus, according to British tabloid The Sun. The revelation comes just [...]

  • A police line forbids the access

    L.A. County Orders Closure of Beaches and Hiking Trails

    Those hoping to escape to the beach this weekend after being pent up at home are out of luck. On Friday, Los Angeles County ordered the closure of beaches and hiking trails, hoping to avoid the crowds that could cause the spread of the coronavirus. State and local officials had previously ordered the closure of [...]

More From Our Brands

Access exclusive content