×
You will be redirected back to your article in seconds

Marvel Hits the Road with Touring Superhero Attraction in 2014

Hero Ventures to produce $30 million "The Marvel Experience" to visit 20-24 cities starting spring 2014

Marvel’s superheroes will hit the road next year with “The Marvel Experience,” that will go on tour next year.

The $30 million attraction will feature dozens of the comicbook company’s iconic characters and utilize various multimedia storytelling techniques — including a 4D motion ride, 3D animation, digital projectors, motion comics, virtual reality and holographic simulations.

Overall experience is designed as a “first person” superhero adventure in which they become part of the story and action.

Design of the attraction involves a a traveling dome complex the size of two football fields developed by Hero Ventures that will visit around 20 cities in its first year.

Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” said Marvel’s VP of business development, Sean Haran.

Hero Ventures, co-founded by sports and entertainment entrepreneurs Rick Licht, Doug Schaer and Jason Rosen, is producing the themed experience. Michael Cohl, former Live Nation chairman, and “Spider-Man: Turn Off The Dark” co-producer and PRG founder Jeremiah “Jere” Harris serve as lead producers.

SEE ALSO: Thor Is Headed to Disneyland

The themed tour comes as Disney owned Marvel is firing on all cylinders. “Iron Man 3” has earned over $1.2 billion since May, while “Thor: The Dark World” is out in November, followed by “Captain America: The Winter Soldier” and “Guardians of the Galaxy” next year.

“The Marvel Universe just keeps getting hotter, as seen by the massive world-wide box office and merchandise success of their characters,” Michael Cohl said. “We can’t wait to bring our Marvel vision to life in this first-of-its-kind event.”

The Los Angeles-based firm recently locked down a round of financing to develop the Marvel attraction.

Initial “A” round investors include film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Roy P. Disney and Shamrock Holdings; Guess Jeans co-founders Maurice and Paul Marciano; WWE; Vista Equity Partners president Brian Sheth; Ross Hilton Kemper and Enlight Media.

Tisch, Shamrock’s Stanley Gold, Maurice Marciano, WWE’s Basil V. DeVito, Jr. and Enlight’s David B. Miller will serve alongside Licht, Schaer, Cohl and Harris on Hero Ventures board of directors.

“The dynamic creative elements we’re developing are going to enable anyone to feel like a superhero like Spider-Man or Captain America,” said Hero Ventures’ CEO Rick Licht. “We couldn’t be more excited about our partnership with Marvel.”

Marvel has a similar attraction inside Madame Tussaud’s wax museum in London, featuring Iron Man, the Incredible Hulk, Spider-Man and other characters, along with a nine-minute animated 3D film that involves 4D effects like blasts of wind and water and vibrations. The project was produced with Marvel and involved animators in India and Los Angeles.

More Biz

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Tyler Perry: 6 Lessons He Shared at NATPE's 'Living the Dream' Summit

    MIAMI — Tyler Perry took time out of his “Madea’s Farewell” live stage tour and spent his Martin Luther King Jr. holiday giving an inspiring speech to aspiring producers and students gathered here for the annual NATPE convention. Perry was the keynoter Monday at the conference’s first ever “Living the Dream: A Career in Content” session [...]

  • FILE - In this Jan. 12,

    How to Watch the Patriots vs. Chiefs - AFC Championship

    The conference championships are set to take place Sunday, Jan. 20 ahead of Feb. 3’s Super Bowl LIII, with the top two teams in each the AFC and NFC conferences going head to head. The second game, the New England Patriots against the Kansas City Chiefs, is set to begin at 6:40 p.m. ET at [...]

  • The line of scrimmage between the

    How to Watch Rams vs. Saints Online - NFC Championship

    The conference championships are set to take place Sunday, Jan. 20 ahead of Feb. 3’s Super Bowl LIII, with the top two teams in each the AFC and NFC conferences going head to head. The first game, the Los Angeles Rams against the New Orleans Saints, is set to begin at 3:05 p.m. ET at [...]

  • MAGA Teens Taunting Native American Elder

    MAGA Hat-Wearing Teens Harassing Native American Elder Spark Condemnation From Hollywood

    The Internet erupted in outrage Saturday after a video of young men wearing MAGA hats and attempting to intimidate a Native American man at the Indigenous Peoples March in Washington D.C. went viral. The march is taking place amid the government shutdown, which is nearing the one-month mark and has interfered with many Native Americans’ [...]

  • Leonard Klady Dead: Film Journalist Was

    Leonard Klady, Veteran Film Journalist, Dies at 67

    Leonard “Len” Klady, a former Variety reporter and critic who most recently worked for Movie City News and Screen International, has died. His wife, Beverly Walker, said he had been diagnosed with cancer in November.  Klady was born in Winnipeg, Manitoba and graduated from the University of Manitoba. He was a founding member of the [...]

  • Jordan Feldstein

    Roc Nation Seeks $11 Million From Insurer in Jordan Feldstein's Death

    Roc Nation filed a federal lawsuit Friday seeking $11 million from its insurance carrier following the death of Maroon 5 manager Jordan Feldstein. Roc Nation, a joint venture of Jay-Z and Live Nation Entertainment, partnered with Feldstein’s Career Artist Management in 2016. At the time, Roc Nation says it took out a “key man” life [...]

More From Our Brands

Access exclusive content