Ciaramella previously served as exec veep of corporate communications, overseeing domestic and international corporate strategies and activities targeting the industry, business, advertising and media communities. He has worked on campaigns that launched several cable channels including Gospel Music Channel (now UP), HGTV, ImaginAsian (now Mnet America), and ReelzChannel.
He has also overseen campaigns for established networks including: A&E, Court TV, Hallmark, History, Starz, TV5Monde USA, TV One, Univision and Veria Living.
In his new role, Ciaramella will look to further the company’s growth in both traditional and new media, while continuing to manage the company’s New York office.
In announcing the move, CEO Dick Lippin said, “Don and I have been together for a long time and I truly believe he is one of the most dedicated and professional executives in our entire industry. He has shown leadership throughout his career and developed exceptional relations with the media and top level executives in the entertainment world. Add to that his honesty and you have the whole package of someone who is a delight to call my associate.”