You will be redirected back to your article in seconds

Jaguar Land Rover Parks in ICM Partners’ Garage

Company is in the midst of rolling out several new luxury models and hopes to use entertainment as a way to put them in front of buyers

Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment.

The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities.

Carol Goll, ICM Partners’ head of global branded entertainment, is overseeing the account.

Jaguar and Land Rover are in the midst of rolling out several new or redesigned models, including the Jaguar F-Type sports car (see above) and Range Rover Sport. It’s hoping to use branded entertainment as a way to make its vehicles appeal to a new generation of buyers who may not be familiar with the stalwart British brands.

SEE ALSO: ‘Blair Witch Project’ Creators Produce Choose-Your-Own-Adventure Film for Infiniti

Goll’s team also reps Saks Fifth Avenue, and the department paired up Emimen with Chrysler, and James Spader with Acura.

ICM’s new car client is the latest automotive partner to turn to Hollywood’s major tenpercentaries for guidance after General Motors paired up with CAA and Porsche started working with UTA.

More Biz

  • Tarana Burke. Participants march against sexual

    'Weinstein Effect' Leads to Jump in Sexual Harassment Complaints

    Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment. The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities. Carol Goll, ICM Partners’ head of global […]

  • At&t Time Warner Stock Index

    Merger Perks! WarnerMedia Employees Treated to 'Robust' Discounts On AT&T Products

    Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment. The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities. Carol Goll, ICM Partners’ head of global […]

  • Norman Pearlstine

    Los Angeles Times Officially Returns to Local Ownership; Norman Pearlstine Named Editor

    Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment. The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities. Carol Goll, ICM Partners’ head of global […]

  • Mike Easterlin & Gregg Nadel

    Warner to Launch Elektra Music Group as Standalone Company

    Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment. The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities. Carol Goll, ICM Partners’ head of global […]

  • Seth MacFarlane attends the Fox Networks

    Seth MacFarlane Says He's 'Embarrassed' to Work for Fox

    Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment. The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities. Carol Goll, ICM Partners’ head of global […]

More From Our Brands

Access exclusive content