Is ‘Marvel Universe Live!’ the Comic Book Company’s ‘Cirque du Marvel’?

Live touring show kicks off in summer 2014, and will stop in 85 cities over its first two years

Marvel fans already are calling the company’s upcoming touring show “Marvel Universe Live!” “Cirque du Marvel.”

And that’s not necessarily a bad thing.

Marvel used New York Comic Con to unveil the first look at its ambitious new traveling show that recalls the traveling Cirque de Soleil shows, which kicks off a two-year 85 city North American tour next summer and features special effects, pyrotechnics, aerial stunts and martial arts. Show will hit the road as Marvel releases “Captain America: The Winter Soldier” in theaters and Sony sends out “Amazing Spider-Man 2.”

“We’ve started extensive R&D, design work, and for all of you I’d like to present a Comic Con exclusive, the first look at the making of Marvel Universe Live,” said Juliette Feld, executive VP and producer with Feld Entertainment, at the fanfest, which wrapped Sunday. “This touring event will be the most technically advanced live show to date, and will bring the Marvel Universe and its bigger-than-life superheroes and super villains to life before a live audience for the first time,” she added in a separate statement.

Directed by Shanda Sawyer (“Rock ‘N Reality Special”), the production will feature 25 characters in an original storyline, penned by Adam Wilson (“What’s Important is Feeling: Stories,” “Flatscreen: A Novel”) and Melanie Wilson LaBracio.

Show is produced by Kenneth and Juliette Feld of Feld Entertainment, best known for staging live events like “Disney On Ice” and “Ringling Bros. and Barnum & Bailey.” Its shows attract 30 million people each year in more than 70 countries.

In July, Feld tapped The Cimarron Group, best known for creating campaigns for film studios, to oversee the marketing efforts for “Marvel Universe Live!”

SEE ALSO: Feld Entertainment Taps Cimarron to Market Marvel’s Superhero Arena Show

But Cimarron wound up closing its doors two months later, ending a 32-year-run as one of Hollywood’s top marketing shops — and forcing Marvel to rethink how it’s promoting its new show. The logo, teaser and behind-the-scenes look at New York Comic Con kicks off the event’s campaign.

To produce the show, Feld has been working closely with Marvel’s chief creative officer Joe Quesada, who said “The way in which they will be bringing the Marvel Universe to life is truly mesmerizing.”

Andy Armstrong (“Thor: The Dark World”) serves as the show’s stunt coordinator, while the set is designed by Joe Stewart (“The Tonight Show with Conan O’Brien” and “The Magic of David Copperfield”), with costumes created by Cynthia Nordstrom, a Ringling Bros. and Barnum & Bailey vet. Norm Schwab (Imagine Dragons ‘Night Moves’ Tour) and Bob Bonniol (Universal Orlando’s “Blue Man Group”) round out the team as lighting designer and video content and system designer, respectively.

Marvel has also introduced a teaser trailer for the production.

Marvel’s show is the latest attempt by a major Hollywood player to launch a touring stage production after Fox and DreamWorks Animation have launched shows around “Ice Age” and “How to Train Your Dragon,” and WB’s “Batman Live” and “Scooby-Doo Live! Musical Mysteries.”

SEE ALSO: Scooby-Doo Fetches Live Road Tour

More Biz

  • Smoke haze covers the Sydney Harbour

    Australia's Seven West to Merge With Affiliate Prime Media

    Australia’s Seven West Media has agreed a deal to acquire regional broadcast group Prime Media. The move is a further step in the consolidation of Australia’s traditional media industry. The two companies announced on Friday that Seven will make the acquisition entirely through the issue of new shares to the owners of Prime. Both companies [...]

  • Ron Meyer

    Ron Meyer Files $10 Million Suit Over Forged Rothko

    NBCUniversal Vice Chairman Ron Meyer has filed a $10 million suit against two art dealers, claiming they sold him a forged Mark Rothko painting in 2001. Meyer accuses Susan Seidel and Jaime Frankfort of duping him into buying the work. According to the suit, he was told that it would be included in an official [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein Seeks to Call Expert on 'Recovered' Memories at Rape Trial

    Harvey Weinstein’s attorneys are seeking to call an expert on “recovered memories” at his trial on rape and sexual assault charges. The defense has filed a motion asking to call Deborah Davis, a psychologist and professor at the University of Nevada at Reno. Davis is a frequent defense witness. She co-authored an article in 2006 [...]

  • Tekashi 6ix9ine Docuseries Coming From Showtime

    Tekashi 6ix9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • Fader Label Logo

    Fader Label Signs Two New Acts, Boosts Staff

    The Fader Label, home to Clairo, Matt and Kim and others, announced two new signings today along with three new hires on its staff. Charlie Burg and Zachary Knowles have joined the label’s talent roster, while Carson Oberg has come aboard as general manager, Yasmine Panah as project manager and Josh Hymowitz as label coordinator. They [...]


    CBS-Viacom Merger Details Revealed, Shares to Trade on Nasdaq

    Negotiations between CBS and Viacom went down to the wire on the day the long-gestating transaction was finally sealed on Aug. 13. CBS Corp. and Viacom revealed the timeline of the merger talks in a Securities and Exchange Commission filing on Thursday that runs more than 650 pages. Also Thursday, CBS and Viacom said the [...]

  • Nile Rodgers and Merck Mercuriadis

    Hipgnosis Songs Raises Another $295 Million

    Hot on the heels of its deal to acquire a catalog of 108 Timbaland copyrights, Hipgnosis Songs has raised another $295 million (£231 million) — putting its total to nearly $800 million to date. According to the announcement, a total of 231,000,000 C Shares have been placed by Nplus1 Singer Advisory LLP  and J.P. Morgan [...]

More From Our Brands

Access exclusive content