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ICM Partners Expands Digital and Branding Groups

New agents Sarah Early, Matthew Murray and Madison Wojciechowski to be based in Los Angeles and New York City.

ICM Partners has added three agents to its digital and global branded entertainment divisions.

Sarah Early and Matthew Murray will be based in Los Angeles, reporting to Keyvan Peymani, managing director of ICM Partners’ Digital Strategy Division, while Madison Wojciechowski joins the New York-based global branded entertainment department, led by Carol Goll.

“Matthew and Sarah are seasoned digital and brand strategists who will be instrumental in helping us to further leverage the agency’s reach in motion pictures, television, live entertainment, new media and publishing,” said Peymani, who joined the company nine months ago. “They will work closely with our clients across all of our divisions, serving as strategic advisers in digital marketing, social media, interactive entertainment and the expansion of their core brands. In addition, they will be key strategic partners to our growing portfolio and our corporate clients.

“Digital strategy has become an increasingly powerful tool in growing a brand, and Madison will work closely with Matthew and Sarah to further align our branding and digital strategy departments,” added Goll.

Early most recently was the digital and cross-platform integrations producer for Telepictures Prods. where she developed on-air and digital branded entertainment programs for “Anderson Live,” “Extra” and Telepictures’ digital platforms. She previously worked at Innovative Artists, Don Buchwald & Associates, and Abrams Artists Agency.

Murray comes from Getty Images, where he was senior manager of global marketing in New York, heading all brand and digital media. Before that, he worked at Oakley, overseeing its global media division of sports marketing. He managed Oakley’s athlete media relations, online, social and viral media activation during the Beijing Summer and Vancouver Winter Olympics.

Wojciechowski also previously worked at Telepictures Prods. as an integrations producer, where she combined corporate brands with content to develop custom on-air integrated programs for “Anderson Live” and “Bethenny.”

Peyvani’s digital group also oversees investments in startups like second-screen tech developer Screenz; fan page creator Fliptu; live events streamer StageIt; interactive content creator Rides.TV; crowdfunding venture Mobcaster and mobile venture GetMeRated.

Goll’s team paired up Beyonce with H&M, Eminem with Chrysler and Megan Fox with Armani.

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