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Feld Entertainment Taps Cimarron to Market Marvel’s Superhero Arena Show

Deal expands Cimarron beyond traditional film campaigns and into growing live events biz

The Cimarron Group, best known for creating campaigns for film studios, is expanding into the live events biz, with the company tapped to oversee the marketing efforts for Marvel’s upcoming “Marvel Universe Live” show.

Feld Entertainment selected Cimarron as one of its creative agencies to  lead strategy and planning, print, broadcast, digital, social media and promotions for several productions, including the Marvel show, which bows next summer.

That production will bring the iconic comic book characters and stories to life in the form of a touring arena show that involves special effects, pyrotechnics, aerial displays and martial arts, starting July 2014.

First tour will travel to 85 cities in North America before heading around the globe.

In addition to the Marvel show, Cimarron will also work on Feld’s “Disney Junior Live on Tour! Pirate & Princess Adventure” show, among others.

Hollywood based Cimarron recently worked on Fox’s “The Heat,” “Epic,” “Taken 2,” and “Ice Age: Continental Drift,” as well as DreamWorks’ “The Croods,” also released by Fox; and Universal’s “Identity Thief.”

Feld’s shows attract 30 million people each year in more than 70 countries. Its other shows include “Ringling Bros. and Barnum & Bailey,” “Advance Auto Parts Monster Jam,” “Monster Energy Supercross,” “Nuclear Cowboyz,” “AMSOIL Arenacross,” “Disney On Ice” and “Disney Live!”

SEE ALSO: Scooby-Doo fetches live road tour

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