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FCC Launches Hispanic TV Viewing Study

Examination comes as groups express concerns over media ownership

The FCC is launching its first comprehensive examination of the fast-growing Hispanic television market, in a study that comes as public interest groups continue to express concerns over the diversity of media ownership.

The study will look at the impact of Hispanic-owned TV stations on Hispanic programming and viewership in selected markets. It also will gather data on the extent of Hispanic programming on broadcast TV, and the role of digital multicasting in increasing the amount of programming geared to that demographic segment.

A proposal that would have relaxed media ownership rules was put on hold late last year as the FCC said it would conduct further examination of its potential impact on minority media ownership.

The FCC also is studying whether information needs are being met in various markets, and on Thursday announced the launch of a field test to determine whether consumers are getting valuable news and information.

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