×
You will be redirected back to your article in seconds

Disney Finds Way to Integrate Marvel’s Superheroes into its Resorts: Cruise Ships

New Avengers-themed kids club sets sail on Disney's Magic cruise ship

Disney may not be able to integrate its main Marvel characters like Spider-Man, Iron Man and the Incredible Hulk into its theme parks, as long as they’re being featured at Universal Studios’ Islands of Adventure, but it’s still found a unique way to introduce them at its resorts: cruise ships.

The company has created an “Avengers Academy” on board its Disney Magic cruise ship that’s designed to resemble the interior of the S.H.I.E.L.D. Helicarrier seen in “The Avengers,” and features props like Iron Man’s suit, Captain America’s shield and Thor’s hammer.

Captain America will also become the first costumed character featured at a Disney property, and only appear on board the ship. It also has plans to turn four other characters into “captains.”

Designed for 3- to 12-year-old children, the “Avengers Academy” will be one of four areas designed for kids as part of Disney’s Oceaneer Club on the Disney Magic. Others are designed around “Pirates of the Caribbean,” “Toy Story,” “Pixie Hollow” and Mickey Mouse Club.

“Storytelling is at the heart of everything we do,” says Joe Lanzisero, senior creative vice president for Walt Disney Imagineering. “Walt Disney was a master storyteller and knew how to engage people’s emotions into stories. Our job is to take what we learned from Walt and apply it to the experiences on board our ships.”

Timing of the revamped kids club comes as Disney XD is airing new animated series “Marvel’s Avengers Assemble” and “Marvel’s Hulk and the Agents of S.M.A.S.H.”

New area is also part of the recent overhaul of the Disney Magic, which first set sail in 1998. It can carry 2,400 passengers.

Other updates include a new grand atrium lobby, a three-story water thrill slide and spa, as well as updated restaurants and larger cabins.

More Biz

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • WGA Agents Contract Tug of War

    WGA Leaders to Meet With Showrunners on Agency Packaging Fight (EXCLUSIVE)

    WGA leaders are set to meet Wednesday night with a group of showrunners who are raising concerns about the guild’s handling of negotiations with talent agents over the issue of packaging fees and agency-affiliated productions. The meeting is set for 7:30 p.m. at WGA West headquarters. WGA West president David Goodman is expected to attend. [...]

  • Bill Murray St Vincent 2014

    Weinstein Co. Sued Over Trademark Infringement in Bill Murray Film

    A horse-racing announcer has sued the Weinstein Co., claiming that the company infringed on his trademarked phrase in a 2014 Bill Murray movie. Dave Johnson is the man behind “And down the stretch they come!,” which he began using while calling races in Illinois in the 1960s. The phrase took off when Johnson moved to [...]

  • HALLIE ANDERSON AND JESSICA PAGE Mom

    Mom + Pop Promotes Hallie Anderson and Jessica Page to Co-General Managers

    Mom + Pop Music has promoted Hallie Anderson to co-GM and head of marketing and Jessica Page to co-GM and head of digital, the company announced today. They had previously served as VP of marketing and VP of digital strategy, respectively. “Being able to promote, empower and support Hallie and Jess in their new positions [...]

  • Disney Fox Takeover Placeholder

    Disney, Fox Employees Grapple With Day One Transition on Two Hollywood Lots

    What kind of a boss will Disney be? That’s a question facing employees at 20th Century Fox, Fox Searchlight, National Geographic Partners, FX Networks, and other assorted parts of Rupert Murdoch’s former media empire. Wednesday was their first full day as staffers of the Walt Disney Co. and the initial moves have done little to [...]

  • Jay Wilson Joins Mascot Label Group

    Jay Wilson Joins Mascot Label Group as VP of Publicity

    Jay Wilson has been named VP of publicity for Mascot Label Group, the company announced today. A veteran of Republic, Glassnote and Universal Records, In his new position Wilson will conceive and implement media strategies for the company and its roster of artists such as Beth Hart, James Morrison, P.O.D., Robert Randolph and the Family [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

More From Our Brands

Access exclusive content