×
You will be redirected back to your article in seconds

Dead to the Web: Most Entertainment Hardware in Homes Not Connected to Internet

Most used app on smart TVs is Netflix, followed by YouTube, Hulu.

Here’s a headache for both the hardware industry and Hollywood: Only 47% of home entertainment devices — smart TVs, Blu-ray players, video game consoles and streaming media devices — are connected to the Internet, according to a new study by NPD Group.

That’s a problem for electronics device manufacturers and content owners who are hoping that hardware in homes will become the next big platform for generating revenue for their movies, TV shows, music and games. While the digital dollars have been adding up over the last several years, significant growth will depend on more consumers accessing entertainment online in their homes.

Internet capable TVs and Blu-ray disc players are the least likely to actually be connected to the Internet and used for their online features, while streaming media players and video game consoles are connected and used the most, NPD’s Connected Intelligence Connected Home report reveals. In fact, smart TVs ranked last in the list, below Blu-ray players, highlighting a marketing problem companies like Panasonic, Samsung and Sony still need to overcome as they try to fill up their new flatscreens with more apps.

Study also found that 40% of TVs connected to the Internet, either through the TV itself or through another device, are used to watch Netflix streaming, followed by YouTube (17%) and Hulu (11%), according to a separate Connected Intelligence Application & Convergence report.

“Content usage remains dominated by Netflix and YouTube,” said John Buffone, director, devices, NPD Connected Intelligence. “An opportunity for digital distribution lies in enticing consumers to plug in to the Internet and download the apps available on devices they already own.”

NPD does expect connectivity to improve. A new generation of streaming media devices are expected to provide a more compelling interface that will aid in consumer discovery of new services, especially when compared to Blu-ray disc players, NPD said.

“While there are more Blu-ray disc players installed and connected to the Internet than streaming media players such as Apple TV and Roku, we expect that to change in the next year,” said Buffone. “Streaming media players will exceed the number of installed and Internet connected Blu-ray players in 2014.”

NPD surveyed more than 4,000 U.S. consumers, age 18 and older for the report.

More Biz

  • https://pmcvariety.files.wordpress.com/2019/06/kindred_spirits_2019_v7.jpg

    Kindred Spirits Host Fundraiser for Child Refugees

    The Kids Entertainment Professionals for Young Refugees will host its third annual Kindred Spirits fundraising campaign this month on behalf of UNICEF and in coordination with World Refugee Day, which is Thursday. The grassroots, volunteer organization’s online fundraiser will take place from June 14-27, and 100% of every donation made will benefit UNICEF. “We call [...]

  • Vid Angel

    VidAngel Hit with $62.4 Million Judgment for Pirating Movies

    A jury on Monday ordered VidAngel to pay $62.4 million to Disney, Fox, and Warner Bros. for streaming hundreds of movies on its service without permission. The verdict is potentially a death blow to the Utah-based company, which sought to allow family audiences to watch Hollywood fare while skipping past violence, sex, and other objectionable [...]

  • Nicholas Sparks

    Nicholas Sparks Apologizes, Explains Opposition to LGBT Club

    Romance writer Nicholas Sparks issued an apology on Monday for remarks he made in 2013 opposing the formation of an LGBT club at his Christian school. In an email published last week by the Daily Beast, Sparks faulted Saul Benjamin, who was then the headmaster of the Epiphany School of Global Studies, for pushing an [...]

  • Game of Thrones Season 8 Production

    'Game of Thrones,' Netflix VFX Among Those to Be Featured in SIGGRAPH Production Talks

    VFX pros behind the final season of “Game of Thrones,” the blockbuster film “Avengers: Endgame,” Pixar’s upcoming “Toy Story 4,” last year’s Oscar-winning “Spider-Man: Into the Spider-Verse,” Netflix series, including “Stranger Things,” and more will give SIGGRAPH 2019 attendees a behind-the-scenes look at their work during the conference’s Production Sessions. There will even be a [...]

  • welcome home Apple Ad

    Cannes Lions Takes Place in Time of Change for Ad World

    The ad industry gathers June 17-21 for its annual celebration of commercials, marketing and creativity, the Cannes Lions in the French Riviera. It does so against a backdrop of ongoing and profound upheaval within the world of advertising. The share prices of all the major ad groups, such as WPP, Publicis and Omnicom, are down [...]

  • R&B Singer Ann Marie Signs With

    R&B Singer Ann Marie Signs With Interscope Records (EXCLUSIVE)

    Chicago-based R&B singer-songwriter Ann Marie, known for her hit “Secret” with YK Osiris, has signed with Interscope Records, the company announced exclusively to Variety today. “Ann Marie is the prototype for today’s artist,” says Nicole Wyskoarko, the label’s EVP of urban operations. “She’s developed and cultivated a dedicated fan base using the tools of today [...]

  • Gay Chorus Deep South

    Branded Content Campaigns Help Ads Cut Through Clutter

    The business of advertising has changed from the days when an expensive 30-second spot was the be-all and end-all of a campaign, leading many commercials production companies and their directors to diversify. In an era of content overload, when it’s easier than ever for consumers to skip an ad or avoid it altogether, many advertisers [...]

More From Our Brands

Access exclusive content