×
You will be redirected back to your article in seconds

CBS Consumer-Perception Score Goes Negative as Time Warner Cable Blackout Drags On

The Eye has dropped on YouGov's consumer survey as standoff with cable operator in third week

CBS now has a blacker eye among some viewers, as the contract dispute with Time Warner Cable — which has left its stations dark for more than 3 million cable subscribers — stretches into its third week.

In the week following the Aug. 2 blackout of CBS stations in New York, L.A. and Dallas, the Eye dropped to a neutral consumer-perception score while Time Warner Cable’s sank to minus-7, according to YouGov’s BrandIndex research service. But CBS as of Monday now has a relative score of minus-5 on the survey — its lowest point since August 2011. Time Warner Cable, at minus-10, is at its lowest point since January 2011.

In a statement, CBS said, “We know viewers are frustrated; we are too. Our goal continues to be to reconnect our audience with their favorite CBS news, sports and entertainment programming as soon as possible. Our decline in perception is clearly tied to this difficult issue and should be temporary; we believe (Time Warner Cable’s) is chronic.”

SEE ALSO: Why the FCC Is Not Taking Action to End the CBS Blackout on Time Warner Cable

The companies failed to reach a deal after weeks of talks and extended deadlines. The blackout of CBS stations on Time Warner Cable was the first for the Eye in nearly a decade; the cable company also pulled Showtime and three other CBS-owned cable networks from lineups nationwide. In retaliation, CBS.com began blocking all Time Warner Cable broadband customers from accessing full-length episodes.

Industry analysts speculate that CBS and Time Warner Cable will reach a deal before the start of the NFL regular season, which kicks off for the Eye on Sept. 8.

Even with the Time Warner Cable blackout, CBS’s ratings have mostly held steady. On Monday, the Eye’s “Under the Dome” won the night in key demos amid weaker offerings from other networks.

While CBS and Time Warner Cable’s scores have dropped on the YouGov survey, DirecTV’s has climbed from 7 to 9 since late July and Verizon FiOS has increased from 4 to 5. Showtime, meanwhile, has declined from 7 to 4 since the end of July.

YouGov’s BrandIndex score is a weighted metric (ranging from minus-100 to 100) indicating relative positive or negative perception. Survey respondents are asked, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

SEE ALSO: Time Warner Cable Subscribers Sue Over CBS, Showtime Blackout

On “The Late Show” on CBS Monday, David Letterman joshed about the prolonged blackout at the top of his opening monologue, calling the cable company “evil goons.”

“If you don’t put CBS back on your cable TV, night after night after night I will say nasty, awful things about you — that no one will see,” Letterman quipped, adding, “Time Warner (Cable) is now more hated in New York City than A-Rod.” Watch the clip:

More Biz

  • Harvey Weinstein legal team

    Harvey Weinstein Loses Another Defense Lawyer

    Harvey Weinstein has lost another defense lawyer, just three months before he is set to go on trial for rape and sexual assault. Attorney Jose Baez told the judge overseeing the case that Weinstein had taken actions that made it difficult to represent him, according to a letter obtained by the New York Post. Baez [...]

  • https://pmcvariety.files.wordpress.com/2019/06/kindred_spirits_2019_v7.jpg

    Kindred Spirits Host Fundraiser for Child Refugees

    The Kids Entertainment Professionals for Young Refugees will host its third annual Kindred Spirits fundraising campaign this month on behalf of UNICEF and in coordination with World Refugee Day, which is Thursday. The grassroots, volunteer organization’s online fundraiser will take place from June 14-27, and 100% of every donation made will benefit UNICEF. “We call [...]

  • Vid Angel

    VidAngel Hit with $62.4 Million Judgment for Pirating Movies

    A jury on Monday ordered VidAngel to pay $62.4 million to Disney, Fox, and Warner Bros. for streaming hundreds of movies on its service without permission. The verdict is potentially a death blow to the Utah-based company, which sought to allow family audiences to watch Hollywood fare while skipping past violence, sex, and other objectionable [...]

  • Nicholas Sparks

    Nicholas Sparks Apologizes, Explains Opposition to LGBT Club

    Romance writer Nicholas Sparks issued an apology on Monday for remarks he made in 2013 opposing the formation of an LGBT club at his Christian school. In an email published last week by the Daily Beast, Sparks faulted Saul Benjamin, who was then the headmaster of the Epiphany School of Global Studies, for pushing an [...]

  • Game of Thrones Season 8 Production

    'Game of Thrones,' Netflix VFX Among Those to Be Featured in SIGGRAPH Production Talks

    VFX pros behind the final season of “Game of Thrones,” the blockbuster film “Avengers: Endgame,” Pixar’s upcoming “Toy Story 4,” last year’s Oscar-winning “Spider-Man: Into the Spider-Verse,” Netflix series, including “Stranger Things,” and more will give SIGGRAPH 2019 attendees a behind-the-scenes look at their work during the conference’s Production Sessions. There will even be a [...]

  • welcome home Apple Ad

    Cannes Lions Takes Place in Time of Change for Ad World

    The ad industry gathers June 17-21 for its annual celebration of commercials, marketing and creativity, the Cannes Lions in the French Riviera. It does so against a backdrop of ongoing and profound upheaval within the world of advertising. The share prices of all the major ad groups, such as WPP, Publicis and Omnicom, are down [...]

  • R&B Singer Ann Marie Signs With

    R&B Singer Ann Marie Signs With Interscope Records (EXCLUSIVE)

    Chicago-based R&B singer-songwriter Ann Marie, known for her hit “Secret” with YK Osiris, has signed with Interscope Records, the company announced exclusively to Variety today. “Ann Marie is the prototype for today’s artist,” says Nicole Wyskoarko, the label’s EVP of urban operations. “She’s developed and cultivated a dedicated fan base using the tools of today [...]

More From Our Brands

Access exclusive content