×

Cast of ‘Cloudy 2,’ Feeding America Partner to Fight Hunger

Sony works with U.S. hunger relief org to feed those in need

In the original “Cloudy With a Chance of Meatballs,” a young inventor tries to improve his town’s diet by building a machine that can turn water into food, but winds up running into problems when massive amounts of everything from cheeseburgers to spaghetti starts falling from the heavens.

With Sony’s animated “Cloudy 2” set to hit theaters on Sept. 27, the studio has teamed up with Feeding America, the nation’s largest non-governmental, domestic hunger relief organization, to help stop hunger from raining down on American citizens. Efforts have included a Sept. 9 produce-packaging event at the Los Angeles Regional Food Bank, a Feeding America partner, where “Cloudy 2” stars Anna Faris and Will Forte were among a group of volunteers.

Sony and Feeding America initially joined forces in 2009 for the first film.

“We had a movie about food falling from the sky,” said George Leon, executive vice president of consumer marketing for Sony Pictures, which saw the image as representing waste. “So we thought … how do we (stop the) waste?”

Every day in the U.S., nearly 50 million Americans go hungry, including more than 16 million children, according to Feeding America. “Even though the American public generally reports that they’re aware of hunger, most people think it’s somewhere else, or not in their backyard,” said the org’s Maura Daly.

The event at the L.A. Regional Food Bank mirrored those in Boston, Detroit, Phoenix and Atlanta, with thousands of meals distributed. For Forte, the experience in L.A. was instructive.

“I obviously knew that there was a problem, but I didn’t know the extent,” he said. “So it’s been a very eye-opening day to hear some of these numbers.”

Sony and Feeding America partnered with many food producers, including California Giant Berry Farms and Cal-Organic Farms, to donate more than 200,000 pounds of fresh produce to families in need during this, Hunger Action month. As it did on the first film, Feeding America will run PSAs in theaters with “Cloudy 2” to give information about how to help.

Leon sees the partnership as a way for the movie to bring awareness to the issue.

“It keeps it really relevant,” he said. “And if you’re into it because you like ‘Cloudy,’ and you’re discovering something new, it’s a great way to (help).”

(Pictured: Anna Faris and Will Forte volunteer at the Los Angeles Regional Food Bank on Sept. 9 to boost awareness of Hunger Action Month.)

Popular on Variety

More Biz

  • Led Zeppelin Stairway to Heaven

    Department of Justice Backs Led Zeppelin in ‘Stairway to Heaven’ Copyright Case

    The U.S. Department of Justice has weighed in on the next big music copyright case on the horizon following the Katy Perry “Dark Horse” decision, and taken Led Zeppelin’s side in the long-running copyright dispute that pits the writers of the group’s anthem “Stairway to Heaven” against the publishers of the earlier song “Taurus” by [...]

  • Harvey Weinstein

    Harvey Weinstein Prosecutors Make Last-Minute Move to Bolster Case

    The Manhattan D.A.’s office is making a last-minute bid to strengthen its case against Harvey Weinstein, who is set to be tried next month on charges of rape and sexual assault. Prosecutors notified the court on Tuesday that they will seek a new indictment. The D.A.’s office wants jurors to hear from Annabella Sciorra, the [...]

  • Jeffrey Epstein

    Jeffrey Epstein's Autopsy Rules That He Died by Suicide

    Jeffrey Epstein’s death earlier this month has been ruled a suicide by hanging. The New York Times reported on Friday that the city’s medical examiner has officially made the ruling six days after Epstein was found dead in his jail cell at the Metropolitan Correctional Center in Manhattan. According to the Times, which cites a [...]

  • America Ferrera Eva Longoria

    America Ferrera, Eva Longoria and More Sign Letter to Latinx Community: 'We Will Not Be Broken'

    America Ferrera, Eva Longoria and more have signed a letter published in several media outlets on Friday standing in solidarity with the Latinx community. In response to the heightened tension surrounding President Trump’s immigration agenda, the El Paso shooting that targeted Latinx people and the ICE raids in Mississippi, the letter addresses the language used [...]

  • Research Firm Screen Engine/ASI Acquires TicktBox

    Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup

    Screen Engine/ASI, a market research firm that specializes in focus-group testing of movies and TV pilots, has acquired ticktBox, which operates a digital marketing and ticketing platform used by movie distributors, exhibitors, and TV networks. Terms of the deal, which closed Aug. 9, weren’t disclosed. With ticktBox, SE/ASI will have one of the largest databases of [...]

  • NEW YORK, NEW YORK - AUGUST

    Eric Reid, Jemele Hill – and Colin Kaepernick? - Take Jay-Z to Task Over NFL Partnership

    When news of the presumably lucrative entertainment and social-justice deal between Jay-Z’s Roc Nation and the NFL leaked on Tuesday, initially there was a surprising lack of public reaction or outcry. But after a press conference where Jay and NFL commissioner Roger Goodell officially announced the deal at Roc Nation’s New York offices yesterday — [...]

More From Our Brands

Access exclusive content