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Buchwald & Associates Part Ways With Fortitude Partners

Michael McConnell and Ben Press leave two years after merger

Don Buchwald & Associates has ended its West Coast affiliation with former Fortitude heads Michael McConnell and Ben Press.

Buchwald COO Richard Basch released a statement on Saturday saying, “Our talented team in Los Angeles and New York will continue to provide excellent representation for our wonderful clients.  We wish Ben and Michael the best in their future endeavors.”

Buchwald and Fortitude merged in 2011 to build a bigger presence in the agency landscape given the boutique size of both tenpercentaries.

Sources say McConnell and Press are the only ones leaving and that everyone who came over with them, including Gordon MacDonald, will stay with DBA. In terms of clients, exact details have not been worked out yet but one insider believes many — including those that came over from Fortitude — will stay with DBA.

Reasons for why the merger was dissolved are vague but there is a sense that each party was headed in opposite directions and one source adds that McConnell and Press’s relationship with the rest of the company was starting to feel strained.

McConnell and Press were unable to be reached for comment.

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