×

‘Batman: The Dark Knight Returns’ Book Sales Surge After Batman vs. Superman Film Announced at Comic-Con

Digital and print sales of the graphic novel surged 161% in July after Comic-Con

DC Comics is enjoying a major boost in sales of Frank Miller’s “Batman: The Dark Knight Returns” now that Zack Snyder has said he’s turning to the four-part miniseries and graphic novel as inspiration for his follow up to “Man of Steel,” which will feature the caped crusader facing off against Superman on the big screen during summer 2015.

The publisher said digital sales of the graphic novel surged 161% in July, compared to June, and set a single month sales record for a full-priced DC Entertainment eBook.

The print edition showed a similar increase, according to Bookscan.

Superman: Unchained” #2 and “Batman” #22 also were the top two selling comicbooks in July, according to Diamond Comic Distributors, the largest comicbook distributor, while “Justice League” #22, that pits three Justice League teams against each other, was the fourth bestselling title during the month.

SEE ALSO: Comic-Con: Superman and Batman to Team Up in Movie

During Warner Bros.’ Comic-Con presentation, in San Diego, Snyder introduced “Man of Steel” actor Harry Lennix, who read from Miller’s “Dark Knight Returns,” published in 1986. The excerpt features Bruce Wayne speaking: “I want you to remember, Clark. In all the years to come. In all your most private moments. I want you to remember my hand at your throat. I want you to remember the one man who beat you.”

But the “Man of Steel” follow up will not be entirely based on the graphic novel, Snyder said. In the book, a 55-year-old Bruce Wayne ends his retirement as Batman to fight crime and aims to take down Superman. Miller’s sequel, “The Dark Knight Strikes Again,” was published in 2001.

The graphic novel already has been adapted as a two-part direct-to-homevideo title through the DC Universal Animated Original Movies banner, with the first introduced in September 2012, followed by the second in January.

More Biz

  • Nick Cannon Drew Barrymore Lauren Lake

    NATPE 2020: Industryites Hope Marquee Names Help Drive Daytime Turnaround

    A little momentum goes a long way in daytime. After a long slump, the first-run syndication market has come back to life this year with several high-profile new talk shows headed for this year’s NATPE conference in Miami, which runs Jan. 21-23. Nick Cannon is extending his multimedia endeavors into daytime. So is actor-entrepreneur Drew [...]

  • Mandatory Credit: Photo by Richard Sowersby/REX/Shutterstock

    Joint Sky & NBC News Channel Confirmed, Set To Rival CNN & Bloomberg

    Comcast confirmed plans to launch a global news platform with Sky News at the launch of its highly anticipated streaming offering Peacock. Variety understands that the channel will be a brand new service that exists independent of Sky News and NBC News, with bases likely to be set up in London and New York and a [...]

  • Recording Academy President/CEO Deborah Dugan participates

    Grammy Shocker: Deborah Dugan Ouster Was a ‘Coup,’ Insiders Say

    As the music industry reeled in the wake of Deborah Dugan’s sudden removal from her post as president/CEO of the Recording Academy on Thursday — a mere five months after she’d taken charge, and just ten days before the Grammy Awards — even insiders were stunned by the abruptness of the move and perplexed by [...]

  • Peacock Launch: NBCUniversal Tries New Way

    Peacock Launch: NBCUniversal Tries New Way to Deliver Old-Fashioned Bundle of TV

    In the big unveiling Thursday on the “Saturday Night Live” stage at 30 Rock, NBCUniversal leaders described Peacock as a 21st century iteration of a broadcast network. For sure, the Comcast answer to the streaming wars is taking a broadcasters’ approach to programming and distributing the service that Comcast hopes might eventually represent the next [...]

  • Maoyan Entertainment

    FountainVest Buys Stake in China's Maoyan Entertainment

    Asian private equity firm, FountainVest Partners has acquired a significant minority stake in Chinese film ticketing and distribution firm Maoyan Entertainment in a deal worth about $134 million dollars. Maoyan listed its shares on the Hong Kong Stock Exchange in an IPO last year. FountainVest owns 92.6% of shares in Interstellar Investment, which in turn [...]

  • Weinstein Trial

    D.A. Accuses Weinstein Defense of Excluding White Female Jurors

    A prosecutor accused Harvey Weinstein’s defense team on Thursday of systematically excluding young white women from the jury. Seven jurors have been selected so far, but none of them are white women. On Thursday afternoon, the defense eliminated at least seven white women from two panels of prospective jurors. Joan Illuzzi, the lead prosecutor, made [...]

  • Artist Partner Group Promotes Miles Beard

    Artist Partner Group Promotes Miles Beard to Senior VP, Powers up Leadership Team

    Artist Partner Group (APG) has strengthened its senior leadership team with several staff promotions, including: Miles Beard to SVP of A&R; Eli Piccarreta to VP of A&R; Jessica Kelm to VP of Digital Marketing; while Nikisha Bailey has been hired as VP of A&R Admin & Operations. Beard, Piccarreta, and Bailey will report to CEO Mike Caren, [...]

More From Our Brands

Access exclusive content