AOL Pulls New Ad Boss from Publicis

AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network.

Lord will join the company as CEO of AOL Networks, effective Aug. 1, reporting to AOL topper Tim Armstrong. Lord replaces AOL Networks chief Ned Brody, who left in April to join Yahoo as head of Americas sales. However, Brody had a noncompete clause in his AOL contract and AOL and Yahoo have yet to resolve the dispute, according to AllThingsD.

At Publicis, Lord ran the company’s 7,500-employee Digital Technologies Division, which includes Razorfish, the DigitasLBi network and Denuo. He will manage AOL’s partnership with Publicis in conjunction with three Publicis execs: Rishad Tobaccowala, chair of Razorfish/DigitasLBi; Laura Desmond, CEO of Starcom MediaVest Group; and Tom Bernardin, CEO of Leo Burnett Co.

The Publicis AOL Live (PAL) joint venture will include dedicated employees from each company. The two companies began testing live advertising on AOL’s websites earlier this year and are currently running live ads across AOL, The Huffington Post, TechCrunch, Engadget, Patch, MapQuest and more than 250 publishers in the AOL Networks syndicated network.

PAL expects to begin offer live advertising to all Publicis Groupe clients starting Sept. 1.

More Biz

  • SAG-AFTRA Hit With Class Action Suit

    SAG-AFTRA Hit With Class Action Suit Over Streaming Music Service Fees

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

  • Harvey Weinstein arrives to court in

    Weinstein Co. Sale Price Cut From $310 Million to $287 Million

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

  • Ryan Kavanaugh

    Relativity Media Investor Claims $12.5 Million Fraud

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

  • Paul Simon

    Paul Simon's 'What Not to Bring' List for Farewell Concert Is Astonishingly Thorough

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

  • Eric Heisserer

    Patric Verrone, Eric Heisserer Seeking Writers Guild of America West Board Seats

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

  • Ari Emanuel and Ray Waddell

    Endeavor's Ari Emanuel Credits His 'F---ed Up Mind' for Success Beyond the Agency Business

    AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network. Lord will join the company as CEO of AOL Networks, effective Aug. […]

More From Our Brands

Access exclusive content