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20th Century Fox Taps Salil Mehta for Newly Created Content Management Role

Mehta will oversee digital media and worldwide television distribution activities

Twentieth Century Fox has tapped former NBCUniversal exec Salil Mehta for its newly created role of president of content management.

Mehta will report directly to Fox chairman and CEO Jim Gianopulos, the studio announced on Friday, and will oversee Fox’s digital media division.

As part of his responsibilities, Mehta will run the studio’s worldwide television distribution activities as well as Fox’s strategic planning and business development, including emerging media platforms.

Mehta will also coordinate the company’s efforts in connection with digital standards to reinforce content protection and security.

“Salil possesses the perfect mix of problem solving skills, leadership proficiency, technological savvy, and collaborative expertise to play a critical role in guiding our content through the multi-faceted media world we operate in today,” Gianopulos commented in a statement.

The creation of Mehta’s position underscores how the majors are looking for a multi-faceted approach to dealing with a rapidly evolving media landscape. Studio bosses now often come from backgrounds other than film (Gianopulos has a strong international and anti-piracy background) as Hollywood grapples with a stagnant U.S. box office, collapsing windows and growth in the international markets.

See Also: The Role of Today’s Studio Chief Has Been Redefined

Prior to Fox, Mehta served as chief operating officer and chief financial offer of NBCUniversal’s entertainment and digital networks and integrated media division. That unit oversaw cable networks Bravo, Oxygen and Style, as well as Spanish-language broadcast network Telemundo. Before that, Mehta served as president, business operations, strategy and development for the company.

Mehta also served as exec VP of ESPN Enterprises.

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