×

Venice Film Festival: Italy Courts Sino Market With Treaty

Producers launch Beijing office while government gets behind export efforts

Italy is stepping up overtures toward the Chinese film and TV industries, with the Venice Film Market poised to play a potentially pivotal role. This summer, the Italian government quietly set up an entity dedicated to making China “a propulsive market for us,” said Venice Days topper Giorgio Gosetti, who is also the new venture’s coordinator.

In July, Gosetti and a delegation, headed by Riccardo Tozzi, president of Anica, the Italo motion picture association, traveled to Beijing where the org has set up a networking office.

The Italo delegation presented Chinese officials with details of the co-production treaty inked between Italy and China in December 2012 that needs final ratification by the Chinese to go into effect. Gosetti has high hopes this will happen by year’s end.

“The goal is very simple: We want to increase co-production opportunities between the Chinese and Italian film industries, streamline promotional efforts for product going both ways, and favor sales when possible,” he said.

Meanwhile, a large Chinese contingent is attending the VFM, including reps from both the Beijing and Shanghai film fests, state broadcaster CCTV and distributors.

Today the Beijing Intl. Film Festival and talent agency ECI, which is based in Beijing and has offices in Los Angeles and Paris, is hosting a party at the Hotel Danieli to be attended by Zhao Zhiyong, executive deputy secretary general of the organizing committee of the Beijing festival, and Vincent Fischer, CEO of ECI.

Over the next few days, Gosetti and Tozzi will meet Chinese execs to pitch a package of Italian movies for TV broadcast and titles have been picked by Italo film exporters org Unefa for possible distribution in China.

More Biz

  • Brian Roberts Comcast

    Top Comcast, NBCUniversal and Sky Executives to Donate Salary Amid Coronavirus Crisis

    Comcast chief Brian Roberts, NBCUniversal CEO Jeff Shell and other division leaders at Comcast will donate their salaries to coronavirus-related relief efforts as the world grapples with the devastating pandemic. In a memo sent to Comcast’s 190,000 employees worldwide. Roberts said the salary donations would also be made by Comcast CFO Mike Cavanagh, Comcast Cable [...]

  • Talent Agencies in Turmoil Placeholder

    Can Talent Agencies Adapt in the Wake of the Coronavirus Pandemic?

    Two words have been bouncing around the email inboxes and Slack channels that now comprise the virtual workplaces of Hollywood’s talent agencies, and they aren’t “social” and “distancing.” The buzz terms that have sprung from more than a dozen conversations Variety has held with top dealmakers and the companies they work with are “fragmentation” and [...]

  • Spotify

    Spotify Renews Global Licensing Deal With Warner Music

    At the stroke of 8 a.m. ET, Spotify and Warner Music announced that they have renewed their global licensing deal. The two companies are believed to have been out of contract for around nine months, although that is not an uncommon situation for streaming services and music companies. “Spotify and Warner Music Group are pleased [...]

  • Editorial use only. HANDOUT /NO SALESMandatory

    BTS' Label Big Hit Entertainment Enjoys Record Profits

    Big Hit Entertainment, the Korean music label which represents pop sensation BTS, recorded bumper profits in 2019. The Seoul-based company saw revenue nearly double to $508 million, and operating profit grow by 28% to $85.4 million. The diluted profit margin was explained by moves to diversify the company away from its reliance on BTS, through [...]

  • The Barbican presents Viviana Durante Company,

    London's Barbican Extends Closure, Focuses on Digital Offer

    Leading London cultural center The Barbican has extended its temporary closure until June 30, but in the meantime it is focusing on its online program. Nicholas Kenyon, The Barbican’s managing director, said: “Having reviewed the current government advice and looking at how long social distancing measures are likely to be in place, we feel we’re [...]

More From Our Brands

Access exclusive content