NBC Universal has named Kevin MacLellan chairman of its international operations. He replaces Jeff Shell, who Monday was named chairman of the conglom’s Universal Filmed Entertainment Group in Los Angeles. The move is effective immediately.
MacLellan will take responsibility for day-to-day operations and lead international expansion opportunities, and efforts to increase non-U.S. revenues. He will also work to develop collaborative business growth across NBCUniversal operations outside North America. MacLellan will continue to hold the position’s duties of supporting Comcast’s overseas expansion strategy., MacLellan will join the executive committee of NBCUniversal.
Previously, MacLellan was president of international television for NBCU, appointed following Comcast’s acquisition of NBCUniversal in 2011. Before that, MacLellan served as president of Comcast International Media Group and Comcast Entertainment Studios, and was responsible for Comcast’s international television and new media properties internationally. He was also responsible for all original production for the networks domestically and internationally. Under MacLellan’s leadership, Comcast increased international channel subscribers from 17 million to over 100 million and increased syndication revenue by over 500%, NBCU said.
He began his career in TV production and programming at several leading cable networks in the US, including HBO, Comedy Central and Nickelodeon.