HONG KONG — Star Chinese Movies has launched a South East Asian feed catering to audiences in the sub-region which has a fast-growing pay-TV population.

The launch gives the Fox International Channels-backed SCM five standard definition and three HD feeds which are available in Asia, Australia, New Zealand, Canada and the U.S.

“Recognizing that viewers’ tastes in Chinese entertainment differ in different countries across Asia, Fox International Channels invested in launching SCM’s SEA feed to further customize content and scheduling to suit viewers in these 2 important markets,” FIC said in a statement.

Its current line-up includes blockbusters such as “Saving General Yang,” (pictured) “Ah Boys to Men 1 & 2” and “The Wedding Diary 2,” which SCM co-produced.  These films will be subtitled in Chinese and English as well as Bahasa Indonesia and Thai.

“The launch of SCM’s new feed for Southeast Asia marks another milestone for FIC’s ambitious goals to develop and promote Chinese entertainment as premium crossover content, not just in Asia but worldwide,” said Cora Yim, VP of the Chinese Channels Group at FIC.

The SE Asia feed is available in Thailand via affiliate partners GMMZ and MeTV, and in Indonesia via affiliate partners First Media, Big TV, Parabola Orange TV, Skynindo.